170 – Marketing IDEMS: From R&D to Products

In this episode, George and Kate discuss the challenge of transforming deep R&D into tangible products. They explore the balance between simplicity and complexity, the need for early market validation, and the difficulty of securing private investment for ambitious long-term goals. The conversation touches on the unique product and funding strategies for social enterprises and highlights how IDEMS navigates these challenges while emphasizing the importance of impact over profit.