171. Cracking The Code On Lead Generation with Tom Poland
from Marketing Speak® Hosted by Stephan Spencer
If there's one thing we could all use more of, its leads. Not just any leads, mind you, I'm talking about quality leads, qualified leads who know exactly what's up and understand the value of your offer. If there's one man who has turned lead generation into a science, it's Tom Poland. He even has a name for it, Leadsology. If you're skeptical, remember that Tom has founded and sold many multimillion dollar businesses himself. He even wrote a book where he explains how to do it. If you're looking to crack the code on lead generation for your business, then you want to hear what Tom has to say. This episode is all about the nuts and bolts of attracting and qualifying leads, and more importantly, how to create replicable, delegatable processes that work; in other words, a scientific approach to lead generation. Keep listening because it's time to stop messing about with random marketing experiments and create a system for bringing the right people straight to your sales page.
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