Episodes
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The New Rules of SEO, AEO & AI Search with Nathan Gotch
A website was ranking #1 for every single keyword it cared about — and still lost 46% of its traffic. What happened? That's the kind of contradiction my guest Nathan Gotch deals with constantly. Nathan is an SEO entrepreneur, educator, and founder of Rankability, and just published his new book…
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551. From Creator to Tastemaker with Benjamin Groff
A song doesn't exist in physical form. So what actually is it? That's a question my guest this episode, music publisher Benjamin Groff, once got asked point-blank by a tech CEO — and it changed how he thinks about his entire industry. Benjamin built Kobalt's first U.S. office from the ground up,...
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550. Your Company's AI Brain with David Henzel
"You're not going to be replaced by an AI; you're going to be replaced by someone using AI." But there's a layer above that too: what happens when AI is using AI? In this episode of Marketing Speak, I welcomed back serial entrepreneur David Henzel, of MaxCDN, LTVPlus, and now Context Engine, to...
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549. Don't Market More, Matter More with Scott Martin
Sustainable growth doesn't come from chasing attention. It comes from becoming something people can't help but talk about. My guest on today's show is Scott Martin, founder of Groundswell Origins and author of Groundswell: The Unseen Wave of Business Growth. He has spent over twenty-five years...
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548. Navigating Change with Nick Musica
The things that used to work just stopped working. If that sounds familiar, you are not alone. In this episode of Marketing Speak, I sat down with Nick Musica, a longtime SEO veteran turned executive coach, to talk about what happens when the habits and go-to moves that built your career suddenly...
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547. Podcasting in the AI Era with Rob Walch
AI is reshaping podcasting faster than most creators can keep up with, and not all of it is good news. In this episode of Marketing Speak, I welcomed back Rob Walch, longtime podcasting veteran and now part of the team at Captivate, to talk through what AI actually means for creators, what still...
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546. How to Be Incorruptible with Eric Ries
Why do so many great companies get bought, then deliberately ruined in the name of profit? That mystery is what drove Eric Ries, author of the mega-bestseller The Lean Startup, to write his new book, Incorruptible. Eric has spent 15 years helping founders build companies, and he has watched the...
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545. LinkedIn Outreach That Doesn't Suck with Jason Osborn
Your LinkedIn inbox is full of spam. So is everyone else's. And the old outreach playbook is the reason why. Jason Osborn has spent eight years helping companies generate leads on LinkedIn, and he noticed something: the more people leaned on automation and pitch-first messaging, the worse their...
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544. What AI Says About You When You're Not in the Room with Jessica Bowman
AI is forming judgments about your brand right now. Most organizations have no system to manage it. Every earnings call you publish, every case study your vendor posts, every complaint about your return process, AI is reading all of it and building a case for or against recommending your brand to...
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543. Resonance Over Reach with Jay Acunzo
Most marketers are obsessed with reach. Jay Acunzo thinks that's the wrong game entirely. In this episode of Marketing Speak, I sat down with Jay Acunzo, keynote speaker, author of Break the Wheel, and host of How Stories Happen, who built a thriving speaking business from scratch, lost it all in...
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542. How to Speak to Sell with Majeed Mogharreban
Stop pitching from the stage. Start storytelling. Majeed Mogharreban shares how he engineers speeches so audiences imagine working with him—and hate imagining a future without him. Watch this @mktg_speak episode
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541. How To Use AI for Content Writing Authentically
The businesses that thrive won't be the ones that let AI replace human creativity. They'll be the ones who use AI to amplify it. That distinction is everything — and it's at the heart of how we operate at Net Concepts. I've been in the SEO game for 30 years. I co-authored The Art of SEO (now in…
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540. The Case Against Psychology Hacks with Billy Broas
The most important marketing question isn't "What works?" According to Billy Broas, it's "What are human beings?" Sounds philosophical? It is—and that's exactly the point. On Marketing Speak, Billy (creator of the Five Light Bulbs framework and marketing strategist for Tiago Forte, Ryan Deiss…
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539. Cutting-Edge AEO Strategies with Patrick Stox
🚀 What if you could fix technical SEO issues with the push of a button? I just interviewed Patrick Stox, Product Advisor at Ahrefs, who's revolutionizing how we approach SEO in the AI era. Patrick shared how Ahrefs built edge SEO technology directly into their site audit tool—allowing users to...
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538. Trust is a Growth Strategy with Dov Gordon
Growth doesn't slow because expertise disappears. It slows when trust erodes. In this episode of Marketing Speak, I sat down with Dov Gordon, founder of JV Grow, who has spent 15 years building a tightly curated community for established entrepreneurs who grow through joint ventures that actually...
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537. KPIs for AEO with Duane Forrester
🚨 ChatGPT updates twice as fast as Google. Are you tracking the right metrics? Former Bing Webmaster Tools architect Duane Forrester just revealed a critical finding: Out of 50 queries tracked for one client, ChatGPT cited them ZERO times. Not mentioned, not paraphrased, not included at all. The...
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536. Intentional Marketing in the AI Era with Stephan Spencer
In a world where ChatGPT can write 50,000 words in 5 minutes, how do you create content that actually ranks and converts? In this week's Marketing Speak episode, I reveal my framework for the AI era—and it's not what you'd expect. Instead of fighting AI with more tactics, I advocate for plugging...
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535. SEO in an AI World with Stephan Spencer
Is SEO dead in the age of AI? Not even close. Google's AI overviews are literally making up statistics, citing fake sources, and providing dangerous medical advice. People are actively searching "how to turn off AI overviews" because they can't trust the results. I had an incredible conversation...
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534. Reverse Engineering Google Algorithms with Ryan Jones
🔬 What happens when you analyze leaked search engine source code and build an SEO tool from it? You discover the entire industry has been optimizing wrong for years. Ryan Jones (Head of SEO at Razorfish) joined me on Marketing Speak to share what he learned from the Yandex and Google leaks. The...
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533. The New eCommerce with Pinny Gniwisch
What does a Rabbi know about selling jewelry online? Turns out, everything. Pinny Gniwisch made one of the most unusual career transitions: from leading a congregation to building ice.com into a $75M e-commerce success story. In our latest Marketing Speak episode, Pinny shares: Why influencer...
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532. 10X SEO Growth: A Case Study with Keith McMaster
From family gig work to a national acquisition in 30 years. 🚀 Keith McMaster started helping his police officer dad serve legal papers as a side hustle. Three decades later, his company, Firefly Legal, was acquired as part of a major industry consolidation involving 6+ companies. When Keith...
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531. A Case Study On Personal Branding with Greg Merrilees
Your company brand can be sold. Your personal brand can't. That's why I've been investing in StephanSpencer.com alongside my agency for decades—and it's paying dividends in the age of AI. In this week's Marketing Speak episode, my longtime collaborator Greg Merrilees of Studio1 Design walks…
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530. AI and SEO: This Is What You Need to Know! with Mark Williams-Cook
🚨 The AI hype cycle is colliding with reality—and most companies are quietly taking their "revolutionary" AI workflows offline. Mark Williams-Cook, founder of AlsoAsked and Director at Candour, just revealed what's really happening behind closed doors. In our latest Marketing Speak episode, Mark...
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529. What AI Really Thinks of Your Brand with Dan Petrovic
"Link building is dead," they said. They were dead wrong. Dan Petrovic just explained why on Marketing Speak—and it's not what you think. Traditional link building? Evolving. Content seeding with brand associations? Essential. Digital PR for AI visibility? Critical. Here's why: Models need to be...
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528. Discover Your Why with Dr. Gary Sanchez
When your brand sounds like, "Yeah, we do that too," you disappear into the noise. In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do…
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527. The Business of Awakening with Stephan Spencer
Most entrepreneurs ask: "How do I get my first client?" My answer: Stop asking. Start delivering value—uninvited, uncompensated, and unapologetically. When I dropped out of my PhD program in 1995 (drowning in student loan debt), I had no portfolio, no speaking experience, and no business asking...
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526. Curate Your Google Presence with Stephan Spencer
Most CEOs and entrepreneurs are neglecting their most important asset: their personal brand. Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised her—and it might surprise you too. In this special...
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525. AI Myths and SEO Truths with Eric Enge
Most businesses expect AI to cut content costs in half and triple output. That fantasy rarely survives contact with reality. In this episode of Marketing Speak, I sat down with Eric Enge—founder of Pilot Holding, my co-author on all four editions of The Art of SEO, and author of Using Generative…
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524. Stop Setting 5 Year Goals with Todd Herman
Most entrepreneurs have their calendars backwards—and it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of...
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523. The AI-Powered Agency with Melissa Morris
📉 Losing profit to unclear processes or ghosting clients? In this Marketing Speak episode, Melissa Morris reveals why most agencies leak profit—and how to fix it with better onboarding, clearer deliverables, and data-backed pricing. Whether you're drowning in Slack messages or tired of clients...
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522. Turn Podcast Episodes into Clients with Stephan Spencer
🚨Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet. In this episode of Marketing Speak, I break down why YouTube is non-negotiable—even if your download numbers are laughably low. 🎯 Inside the episode: • The lazy podcaster's guide to turning transcripts...
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521. From Hobby to Empire: A Case Study with Greg Merrilees
While everyone's panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites. Learn…
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520. What AI Knows About You with Dixon Jones
The marketing game has fundamentally changed. While most businesses still chase website clicks, AI is forming opinions about your brand before anyone visits your site. In my latest Marketing Speak episode, Dixon Jones (CEO of InLinks and former Global Brand Ambassador for Majestic) reveals why...
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519. Freedom from the Grind with Sagi Shrieber
What if putting yourself first actually grew your business instead of hurting it? Sagi Shrieber, first designer at Fiverr and SimilarWeb, scaled his design agency to seven figures while working LESS hours. His secret? The "Nine to Twelve Rule" - blocking 9 AM to 12 PM daily for personal time…
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518. Mastering AI with Danny Iny
Most entrepreneurs are using AI completely wrong and missing massive growth opportunities. Danny Iny, founder of Mirasee and Harvard Business Review contributor, reveals why the difference between AI as a "junior assistant" vs. "senior strategist" isn't about the technology—it's about the context...
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517. The New SEO: Adapt or Die with John Shehata
AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global...
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516. The Bestseller Blueprint with Alex Strathdee
🚀 Most authors waste thousands chasing vanity metrics like Amazon "Best Seller" tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth. With 1,000+...
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515. When Clean Design Kills Conversions: A Case Study with Greg Merrilees
💡 "Don't try to be like Apple unless you have Apple's brand authority" - Greg Merrilees This insight from Episode 515 explains why so many premium service websites fail to convert. Greg Merrilees, founder of Studio1 Design, just walked us through a case study that every business owner needs to...
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514. To 7 Figures and Beyond! with Dustin Riechmann
While everyone's worried about AI replacing them, Dustin Riechmann built a $1M business by doubling down on what AI can't replicate: human connection and shared values. Dustin's journey from traffic engineer → marriage ministry → meat stick entrepreneur → seven-figure business coach proves that...
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513. AI-Powered Marketing Strategy with Lauren Pawell
💡 The marketing game isn't just changing—it's being completely rewritten. Lauren Pawell returns to Marketing Speak with a reality check: if you're not experimenting with AI in your marketing, someone else will take your clients. From professional ballet to medical device sales to generating...
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512. Building Trust Through Design: A Case Study with Greg Merrilees
🎯 Your website is never finished. It's your silent sales machine working 24/7. Greg Merrilees just shared the blueprint that took Firefly Legal from outdated to industry-leading in our latest Marketing Speak deep dive. Here's what most service businesses get wrong: They treat their website like…
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511. Find Your Linchpin with Israel Duran
🎯 What if the ONE thing blocking your business growth isn't what you think it is? Israel Duran went from a child who couldn't speak without stuttering to empowering thousands of entrepreneurs worldwide. In our latest Marketing Speak episode, he reveals his "Beach of Abundance" model that...
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510. The Real ROI of Good Design: A Law Firm Case Study with Greg Merrilees
🚀 How a law firm increased conversions by 12x and signed 60 new cases in just 3 months... I just released a powerful case study episode with Greg Merrilees from Studio1 Design, breaking down the complete transformation of Yosha Law - from generic to sophisticated, conversion-optimized…
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509. Digital Course Website Overhaul: A Case Study with Greg Merrilees
💡 "Tactics without strategy is the noise before defeat" - Sun Tzu This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors....
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508. Business Is a Spiritual Game with Meny Hoffman
After 25 years in business, Meny Hoffman discovered the secret to scaling culture in remote teams isn't technology—it's intentionality. As CEO of Ptex Group, Meny transformed his Brooklyn-based agency from 100% in-office to a thriving hybrid model by appointing "culture ambassadors" who "burn...
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507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees
🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website. Here's what moved the needle: ✅ Leveraged "common...
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506. The Future of Search Isn't Search with Kevin Indig
Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half. But here's the counterintuitive truth: To...
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505. Selling With Stories with Lisa Bloom
🎯 Most entrepreneurs struggle with selling because they feel "too salesy" - but what if selling could actually be joyful? My latest Marketing Speak guest, Lisa Bloom, has cracked the code. After 15+ years as a story coach, she's helped hundreds of entrepreneurs sell naturally through authentic...
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504. From Setbacks to Superfans with Pat Flynn
From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time. His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of…
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503. Local Services Website Teardown: A Case Study with Greg Merrilees
🎯 The #1 mistake local service businesses make with their websites? Copying their competitors. Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?" Instead, Greg's Studio One Design uses a...
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Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
Hosted by
Stephan Spencer
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