171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham

Are the leads weak or are you? This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL. Kerry Cunningham, has 25 years of experience in B2B demand generation and management spanning the gap between marketing and sales. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode was published on September 27, 2022.

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