171. How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch

This week, I'm joined by Catherine Neumayr of V8 Ranch, one of the most legendary Brahman operations in the world. Catherine grew up in the cattle industry, but she and her husband, Luke, also built a wildly successful wedding photography business, photographing more than 150 weddings around the world and building their first million-dollar business without spending a dime on traditional advertising.Today, Catherine has brought those lessons back home to V8 Ranch. We talk about why the little details matter, how to create an experience that turns customers into lifelong fans, and the four principles Catherine and Luke used to build their business. Catherine also shares how V8 creates meaningful experiences for customers and why agriculture needs people with skills and experience from outside the industry.Whether you're running a ranch, building a business, or wondering if the skills you've developed somewhere else belong in agriculture, this episode is a reminder that there is a place for you here.Be sure to subscribe/follow the show so you never miss an episode!Connect with Catherine:Visit V8’s websiteFollow on Instagram @v8ranchFollow on YouTube @V8RanchCattleConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteResources & Links:Purple Cow by Seth GodinAuthor Freida McFaddenOf The West Walk Up Song PlaylistJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipGet our FREE resource: 10 Resume Mistakes (and how to fix them)Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers MakeEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestMentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed