171. No-Time Video Marketing With Corné and JP

Professional Builders Secrets brings you an exclusive episode featuring Corné Lategan and Jean-Pierre Pienaar from Bizvideo. Throughout this episode, Corné and JP dive into the world of video content marketing for builders. They discuss the power of storytelling in helping builders differentiate themselves, build trust, and create lasting connections with their ideal clients. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 171 YOU WILL DISCOVER Why marketing is a critical, yet often neglected, component of a building company How to build trust and emotional connections through authentic storytelling The importance of consistency in marketing across all platforms Strategies for leveraging video content to nurture ideal clients over time And much, much more. ABOUT CORNÉ LATEGAN Corné Lategan is a video marketing expert helping builders in Australia and New Zealand overcome obscurity through authentic storytelling. Since 2011, he has helped builders stand out, build trust, and attract ideal clients with strategic video content. Passionate about leveraging automation and consistency, Corné simplifies marketing so builders can focus on delivering quality projects. Connect with Corné: linkedin.com/in/corne-lategan/ ABOUT JP PIENAAR JP Pienaar is a storytelling and branding expert, specializing in helping builders communicate their unique value through video. He works closely with clients to create business overview stories and case studies that build trust and differentiate them from competitors. As co-host of the Inspired Builders Podcast, JP shares insights to educate and inspire builders across Australia and New Zealand. Connect with JP: linkedin.com/in/jean-pierre-pienaar-2aba5973/ TIMELINE 2:05 Why most builders struggle with marketing 3:28 The challenge of standing out in a competitive market 10:52 The importance of consistent marketing 19:58 How video storytelling builds trust and emotional connections 32:49 Why authenticity is key in marketing 37:11 Reverse engineering the ideal client journey 31:07 How to maintain your humanity and purpose with AI LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders