EPISODE · May 14, 2026 · 9 MIN
172. How To Pre Sell (Get Cash Upfront) | Shopify Store
from Ecommerce Podcast w/ Will de Bruin · host Will de Bruin
What if you could generate sales before you even have stock on hand?Pre-selling is one of the smartest ways to improve cash flow, validate demand, and reduce risk in your ecommerce business, when done properly.In this podcast, I break down how to set up a pre-sale strategy on your Shopify store that actually works.You’ll learn:✅ How to sell products before they’re in stock (without damaging trust)✅ The messaging and offers that make customers comfortable buying upfront✅ How pre-selling can fund your inventory and fuel growthIf you want to bring cash into your business faster and scale with less risk, this is a must-watch.🎥 Listen now and learn how to get paid before you even ship.
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172. How To Pre Sell (Get Cash Upfront) | Shopify Store
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