172. Let's Talk Money: Confidently Handling Your Business Financials with my CFO, Serena Shoup

Whether you’re just getting started as a business owner or you’ve been at it for years, it’s essential to have a firm grasp and a complete understanding of your business financials. Part of being confident in your brand is also understanding your finances—and there’s no one I trust more when it comes to this than my CFO, Serena Shoup.I ask Serena, who you might remember from episode 140, has graciously taken the mic while I rest and recover my voice.Serena is a founding member from our program, The Speaker Society. She is a CPA who runs a virtual bookkeeping business dedicated to helping course creators and online experts manage their cash and make informed decisions based on their numbers when it comes to launching, growing, and scaling.This episode is short and sweet but is filled with tangible tips that will help you become more profit conscious and be more comfortable around your money.  I hope you enjoy this special edition take over, I’ll be back next week.Episode Highlights:Bookkeeping basics that every business owner need to knowDifference between Bookkeeper, Accountant, CFO and a tax pro or a CPA in your businessBest practices for hiring contractors (or maybe being a contractor for someone else) so you can protect yourselfThings you need to be aware of if you’re selling physical or digital products  to help you keep compliant Where and when to get expert help Cash flow management system that works with human behavior EPISODE  SHOW NOTES👇https://heathersager.com/episode172/Send me a note📣 WORK WITH HEATHER  → https://heathersager.com/📧  Get the Hint of Heather NEWSLETTER → https://heathersager.com/newsletterConnect on Social:Instagram: https://www.instagram.com/theheathersager/LinkedIn: https://www.linkedin.com/in/heathermsager/YouTube: https://www.youtube.com/HeatherSagerSUBSCRIBE & REVIEWIf this episode hit home, I'd be so grateful if you took a second to subscribe and leave a review on Apple Podcasts. It helps more people find the show.  Thanks for tuning in to the Hint of Hustle podcast! See you next week!