172: You Can Succeed at B2B Podcasting, with Tom Hunt

Is your podcast successful, and what does that even mean? This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it. It's not always money ROI, but you're not successful if you're not getting enough of some type of ROI to justify the expense. Guests, budgeting, consistency, getting listeners, production, editing, logistics and automation, and more.  Tom Hunt is the founder of Fame and co-founder of bCast, he starts and grows B2B businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices