173: Bourbon and Blockchain with Party Horses NFT

They're taking the bourbon craze into the world of crypto, blockchain, and NFT. Party Horses joins Bourbon Lens to demystify the NFT (non-fungible token) and discuss how the bourbon community can embrace the blockchain to gain exclusive access to rare bottles and once in a lifetime events.  Party Horses co-founder Chris Wiedmar is our guest for this week's episode.  Party Horses is a collection of 3.2k NFTs on the Ethereum Mainnet. Their vision is to create a future where NFTs create access and special experiences in perpetuity, backed by great art and community. NFTs in this project are produced as generative artwork that lives on a blockchain. Using an Ethereum smart contract that is created through computer code, algorithms uniquely assign traits to each piece of art during a process called "minting." The Party Horses NFT is an evolving NFT that will generate real-world benefits, from bottles of rare bourbon to exclusive event access. Originally from Louisville, Kentucky, the horse racing capital of the world, the Party Horses team came together around very simple goals: "Use Web3 for good, have fun, create beauty, destabilize the disappointing, and collaborate with others to build amazing things."  Their highly-anticipated Season One drop included tickets to a Derby weekend party on May 6th, in Louisville. Party Horses is committed to providing every NFT holder (ages 21+) with the ability to secure a bottle of bourbon through Maker's Mark - their whiskey partner. Learn about their roadmap further on their website here. Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.   We are thankful for everyone who has supported us. A huge shoutout to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show. Follow  us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at [email protected]. Visit our website BourbonLens.com to check out our blog posts, or even purchase your own Bourbon Lens tasting glass or t-shirt. Cheers,Scott and JakeBourbon Lens Images and Logo Credit to: PARTY HORSES Show Links: PARTY HORSES  Party Horses Is Bringing Limited-Edition Bourbon And Access To Derby Weekend Through NFTs - BevNET.com Party Horses to celebrate Kentucky Derby | Food Engineering  Inside Party Horses' $1.3M mint — and what comes next PARTY HORSES: AND WE ARE OFF TO THE RACES Nonfungible.com - Bourbon + Racing + NFTs = Party Horses! Maker's Mark's NFT Bottle Collab: Everything You Need To Know How Bored Ape Yacht Club NFTs Became $400K Status Symbols