173 - How to Prep for a Brand New Marketing Automation Platform

Xander Broeffle is joined again by Brian Morris and Gany Rodriguez for part 1 of 3 in their discussions on how to implement a new Marketing Automation Platform. This episode they explore the importance of proper preparation, and how it can make the difference between having a successful transition and a chaotic one. A few of the topics they go into include:The potential benefits of starting fresh, especially when implementing things like order of operations.The importance of including relevant stakeholders at the beginning to ensure alignment and buy-in.Considerations for auditing existing assets like templates, current lifecycle, lead scoring, and enrichment tools.Get ready to plan and prep successfully for your new MAP from the experts!