173 – Launching an Organic Skincare Brand – Hannah Lovegrove

In an industry that is dominated by big brands, how can you stand out from the crowd and launch something new?In this episode, I chat to Hannah Lovegrove, co-founder of Lovegrove essentials, about what it takes to launch an organics skincare brand that is made in the UK.Hannah started her award-winning business in 2015 with her daughter Hayley. She has some great advice for how she has achieved such success by putting the customer first and ensuring the highest standards in everything that the company does.Discover: How Hannah, with her daughter Hayley, began Lovegrove Essentials through their combined experience in the beauty and wellbeing industries 02:02Why Lovegrove prefer to manufacture their products themselves and how they launched with just 5 key products 04:31How understanding their audience helped Lovegrove to promote and sell their products 07:55The high standards that Lovegrove Essentials maintain to ensure accreditation on their products 10:33The challenges of starting a beauty brand 13:56How Brexit and Covid caused supply chain issues and meant that Lovegrove had to take a pause on distribution 14:56The expansion of the Lovegrove Essentials team from the original mother and daughter founders 17:57What Hannah would have done differently if she was launching the brand again 19:29The one big tip Hannah has for anyone looking to set up their own beauty and wellness brand 26:12More about Lovegrove EssentialsLovegrove Essentials websiteFollow Lovegrove Essentials on Instagram, Twitter & FacebookStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator