173 #onlineselleruk Podcast with William Gasner : Influencer marketing strategies for the eCommerce industry

Today we're diving into one of the most dynamic and impactful strategies in the ecommerce world: influencer marketing.Joining us is William Gasner, a true powerhouse in the industry. As the CMO of Stack Influence, a 6x founder, a 7-figure eCommerce seller, and featured in top publications like Forbes, Business Insider, and Wired, William brings an incredible depth of knowledge to our conversation.In this episode, we'll be exploring the evolution of influencer marketing for the eCommerce industry. We'll move beyond traditional celebrity promotions to understand the power of micro and nano influencer collaborations. William will also share insights on how product seeding can effectively launch and scale eCommerce brands, not just on your own website, but crucially, on major marketplaces like Amazon and Walmart.Host: Prabhat Shah Guest:   William Gasner (https://stackinfluence.com)