Online Seller UK - Podcasts for Amazon Sellers

Today we’re joined by Alina Vlaic, founder of AZ Rank, to pull back the curtain on the "invisible" traps that even seasoned sellers fall into. In 2026, the marketplace has become faster and less forgiving, where small tactical errors—like optimizing for the wrong search intent or ignoring the influence of AI assistants like Rufus—can instantly stall a product’s momentum. Alina, who has successfully launched and scaled thousands of products across Amazon, Walmart, and TikTok Shop, is here to move beyond the surface-level advice to discuss the high-stakes mistakes that nobody talks about until the profit margins disappear. We'll explore why your "smartest" moves might actually be killing your organic rank and why the traditional "launch and scale" playbook needs an urgent update for today’s algorithmic reality. Host: Prabhat Shah Guest:  Alina Vlaic  ( azrank.com )

AmafestUK is back — 16th October, Birmingham. The UK's conference for Amazon Sellers and Vendors. Speakers, networking, and a full day of practical Amazon insight.Tickets - https://amafestuk.com/

Today we’re joined by Bruno Ferreira to deep-dive into the complex world of Amazon Vendor Central (VC) operations. For many 1P brands, VC can feel like a “black box” where data is plentiful but insights are hard to come by; Bruno is here to demystify the platform and show us how to leverage raw data to move from reactive firefighting to proactive growth. We’ll explore the essential metrics that every Vendor should have on their daily dashboard, how to identify the “hidden” operational bottlenecks that hurt your bottom line, and the specific KPIs required to achieve best-in-class operational performance in a competitive 2026 landscape.Host: Prabhat ShahGuest: Bruno Ferreira

Today we’re joined by Emma-Michaela Brind, Engagement Manager at GS1 UK, to explore the transformative marketplace trends shaping the 2026 retail landscape. With GS1 UK supporting over 60,000 members, Emma-Michaela offers a unique vantage point on the evolution of the UK’s e-commerce ecosystem, specifically how AI-driven personalization and the rise of social commerce are forcing brands to move beyond traditional listing tactics. In this episode, we’ll dive into why structured, machine-readable product data—backed by GS1 standards—is now the fundamental prerequisite for discoverability in an era of "Agentic Commerce," where AI assistants, not just human shoppers, decide which products are seen and purchased. Host: Prabhat Shah Guest:  Emma-Michaela ( https://www.gs1uk.org )

Today we’re joined by Chris Khoo, Founder of KhooCommerce, to break down the latest logistical hurdle for Amazon Vendors: ASN Version 2. As Amazon pushes for maximum efficiency in its fulfillment centers, the new requirement for "Mixed Pallet Packing Arrangements" means the days of sending a simplified Advanced Shipping Notice are over; Vendors must now provide granular, pallet-level "License Plate" data or face significant disruptions. Chris joins us to explain the technical shift from Version 1 to Version 2, why Amazon is demanding this precise item-to-pallet mapping now, and how brands can leverage automation and EDI to stay compliant without slowing down their warehouse operations.Host: Prabhat Shah Guest:  Chris Khoo ( https://www.khoocommerce.com/ )

In this podcast, we are joined by JK Beaton, co-founder of China Product Pros, to tackle one of the most persistent fears in e-commerce: having your "next big thing" stolen by your own manufacturer. In this episode, we explore the drip-feeding approach to product design during the manufacturing sourcing process. Host: Prabhat Shah Guest:  JK Beaton   ( https://chinaproductpros.com )

Today we are joined by the legal experts from Stockman & Poropat—Travis J. Stockman, Michael J. Poropat, and Anthony Famularo—to navigate the high-stakes reality of what happens "When Amazon Says No." In an era where automated deactivations and "Section 3" violations can paralyze a business overnight, this team of seasoned attorneys provides a "lawyer's touch" to help sellers move beyond templated appeals and into sophisticated legal strategies. Today, we’ll move past the frustration of generic denials to explore the technicalities of supply chain verification, the critical difference between brand registry and brand approval, and the exact moment a seller should stop sending emails to Seller Performance and start the formal legal escalation or arbitration process to protect their livelihood.Host: Prabhat Shah Guest: Travis J. Stockman, Michael J. Poropat, Anthony Famularo ( https://stockmanporopat.com/ )

In this podcast we’re joined by Igor Nuhanovic, Co-Founder of Amazonia PPC, to tackle the massive frontier of Amazon Marketing Cloud (AMC). In 2026, AMC is no longer just a "tech-savvy playground" for data scientists; with the rise of AI-powered "Ads Agents" and no-code builders, it has become the ultimate tool for brands to gain a competitive advantage. Host: Prabhat Shah Guest: Igor Nuhanovic (amazoniappc.com)

In this podcast we’re joined by Alina Vlaic, founder of AZ Rank, to dissect the high-stakes world of Amazon Ranking Strategies in 2026. As Amazon’s search algorithm shifts from basic keyword matching to a sophisticated "Common Sense Knowledge" system (COSMO), the definition of ranking has fundamentally changed from merely appearing on page one to becoming the "preferred answer" for AI shopping assistants like Rufus. Alina, who helps brands scale across Amazon, TikTok, and Walmart, joins us to share how to navigate this pivot toward Answer Engine Optimization (AEO), discussing the crucial signals—like external traffic, entity extraction, and intent-density—that now dictate organic visibility in an increasingly personalized and zero-click search environment.Host: Prabhat Shah Guest: Alina Vlaic ( https://azrank.com )

In this episode with Pablo Lapeña, founder of Ecomm GrandMasters, we move beyond simply blaming Amazon’s algorithms to uncover the true root causes of margin-collapsing price battles, using Pablo’s deep expertise to explain how brands can predict algorithmic behavior, resolve dramatic price collapses, and implement preventative measures to safeguard their profitability across all channels. We’ll explore real-world examples of these "races to the bottom" and provide actionable insights into the solutions that actually work for brands facing extreme pricing pressure, so let’s dive in and give a warm welcome to Pablo Lapeña!Host: Prabhat Shah Guest: Pablo Lapeña

Joining us is Kabir Samtani, VP of Merchant Success at Fulfil and former NetSuite expert, who helps high-scale DTC brands navigate the complexities of modern operations. In this episode, we move beyond the "FBA is easier" mindset to explore how 2025’s new fee structures—including inbound and storage surcharges—have made FBM a strategic, 18–25% cheaper alternative for many sellers.Host: Prabhat Shah Guest: Kabir Samtani (https://www.fulfil.io/ )

Joining us is Colin Raja, a highly successful Amazon expert, whose experience and strategies have helped countless brands achieve massive growth. Colin is here to share his insights on what it takes to find a winning product, launch it effectively, and sustain momentum in today's competitive landscape.Host: Prabhat Shah Guest: Colin Raja ( https://www.colinraja.org/ )

Joining us is Joy Pak, a co-founder of GetReviews.ai, an award-winning A/B testing platform for Amazon sellers. Joy brings her expertise as an e-commerce brand builder to help us understand the critical importance of customer feedback and, most importantly, how to ethically and compliantly gather more of it.Reviews have always been essential, but the landscape is rapidly changing. In this episode, we'll explore how the rise of AI shopping assistants like Amazon Rufus is elevating the role of reviews, and what sellers need to do to adapt. We'll also tackle common misunderstandings sellers have about the true value of customer feedback.Host: Prabhat Shah Guest: Joy Pak  ( getreviews.ai )

Panel: Martin Heubel, Christopher Shelton, Peter MartinThis panel discussion aims to equip Amazon Vendors with actionable insights and strategic foresight to navigate the evolving Amazon ecosystem and achieve success leading up to and beyond 2026. We will explore key trends, challenges, and opportunities impacting vendor operations, focusing on the future landscape of e-commerce and the specific dynamics of the Amazon platform.Find out more about our future events ⁠⁠https://amafestuk.com/

During this interactive session, Tahir Khan will break down how AI, namely technology like ChatGPT, is transforming sellers’ scaling and running their eCommerce businesses on channels like Amazon, eBay, and Shopify.From automating product listings and content creation to profit prediction and better customer support, Tahir will be sharing real GPT prompts, AI stacks, and workflows that solo sellers and lean teams can implement immediately. Attendees will gain a practical understanding of how to save time, boost profits, and scale smarter without hiring a team or burning out.Attendees will receive a link to download the top 25 highly effective prompts they can use today to amp up their eCommerce game.Find out more about our future events ⁠⁠https://amafestuk.com/

In today’s volatile market, businesses must navigate foreign exchange (FX) fluctuations and inflation risks to maintain profitability. Smart sourcing strategies are essential to mitigate these challenges effectively. Diversifying suppliers and using hedging instruments can protect against unforeseen economic disruptions allowing businesses to optimise costs while maintaining quality and reliability.Find out more about our future events ⁠⁠https://amafestuk.com/

Amazon Marketing Cloud is a powerful tool available to Amazon advertisers. Ella and Ruth will talk you through what it does and doesn’t do, and how we are using it to help advertisers of any scale get better results from their spend.Find out more about our future events ⁠⁠https://amafestuk.com/

Weighted scoring for importance of each amazon listing component. How to optimise your listings for LLM readability and conversion in the new age of Cosmo/Rufus. How to use review data to transform your business and listings on amazon.Find out more about our future events ⁠https://amafestuk.com/

In this fireside chat, Mehera, co-founder of Super Botanic, shares the inspiring journey of transforming a personal passion for herbal health into a disruptive, purpose-driven brand. From her roots in charity work to founding Super Botanic, Mehera discusses how the company evolved from a single product to a mature marketplace platform. Alongside co-founder Kabir, Super Botanic is redefining the supplement industry with high-potency, science-backed herbal formulations that prioritize honesty, efficacy, and real results. Learn how their commitment to clean, rigorously formulated supplements is challenging industry norms and raising the bar for natural health.Find out more about our future events ⁠https://amafestuk.com/

This talk is about growing profit margins and protecting your cash flow using simple, effective factory strategies. I’ll share real stories of eCommerce businesses facing common sourcing headaches—and how we helped them solve those problems. Some of these tips you’ll be able to apply tonight, right from your hotel room. Others will change how you negotiate with suppliers, spot hidden costs, and improve your bottom line in the long run. If you’re looking for practical sourcing insights to boost your profitability and cashflow, this session is for you.Find out more about our future events ⁠https://amafestuk.com/

I’m sharing 6 actionable steps sellers can make today and benefit immediately. Including but not limited to: Sharing the PPC Product Launch Calculator which will help you calculate your daily PPC budget for a product launch or a re-launch. How to optimize your listings for Mobile traffic and where to find this info. I’ll be sharing Placement calculator which helps in isolating unprofitable traffic from your campaigns. How to use Impression Share report during Product Launch to see how aggressive you need to be in bidding, and many more tips and hints.Find out more about our future events ⁠https://amafestuk.com/

Struggling to understand your Amazon search performance? This talk will guide you through interpreting complex search term data, revealing the keywords that truly convert. Learn how to implement targeted strategies to optimize your listings and achieve a measurable increase in your Amazon ROI.Find out more about our future events ⁠https://amafestuk.com/

As a business grows, they want to sell in more and more channels across the market. This includes online B2C, Marketplaces, retailers, wholesalers.This brings a certain set of challenges, and without some strategic planning it can you leave in the awkward situation.I will be going over the pressures this can put on stock, distribution networks, and even manpower within the business.Find out more about our future events https://amafestuk.com/

With so many eCommerce channels to choose from, it can be overwhelming to decide where to focus your time and budget. This session will explore the key differences between selling on Amazon, building your own D2C website, and tapping into emerging platforms like TikTok Shop. We’ll look at the pros and cons of each, what it takes to succeed on them, and how to align your channel strategy with your brand goals, resources, and stage of growth. Whether you’re starting out or looking to scale, the talk will offer a practical framework to help you make smarter, more confident investment decisions.Find out more about our future events ⁠https://amafestuk.com/

For Amazon sellers, understanding general liability insurance isn’t just about meeting Amazon’s requirements—it’s about protecting your business’s future. Once sellers reach $10,000 in monthly sales on the US platform, Amazon mandates general liability insurance within 30 days, but waiting until then to understand your coverage options can leave you vulnerable. While many sellers face legal challenges like cease and desist letters, subpoenas, and infringement complaints, having the right insurance policy can empower you to defend your business from a position of strength rather than immediately complying due to cost concerns. An insurer’s duty to defend is often broader than sellers realize, and with the right policy language, coverage can be triggered even when infringement claims are specifically disclaimed. This presentation will demonstrate why having the right insurance policy before disputes arise is crucial for your business, and attendees can schedule a free consultation afterward to review their specific policy options.Find out more about our future events ⁠https://amafestuk.com/

Too many Amazon sellers still follow the traditional formula: Sales minus Expenses equals Profit. That makes profit an afterthought, whatever scraps are left. The Profit First approach flips this thinking: Sales minus Profit equals Expenses. By taking profit out first, you force your business to run within its means.For Amazon sellers, this shift is critical. High FBA fees, advertising spend, and constant competition mean margins can disappear quickly. To stay profitable, you must keep a sharp eye on cost of goods sold margins and operating expenses. These are the levers that determine whether each sale adds to your profit pot or drains it away.Looking at profit differently means treating it as non-negotiable, built into every sale, not an optional extra. Profit First is not just an accounting method, it is a discipline that transforms Amazon businesses from chasing revenue to building lasting profitability.Find out more about our future events ⁠https://amafestuk.com/

Joining us is Sebastian Herz, the CEO of Zignify. Sebastian is an expert in supply chain optimization and sourcing, specializing in helping top sellers drastically slash costs and increase their profit margins.In this episode, we're going to fundamentally change the way you look at your expenses. We'll uncover the biggest mistakes sellers make that needlessly inflate their sourcing costs. Sebastian will share actionable strategies on how it's actually possible to cut a significant percentage of costs without ever compromising on product quality.Host: Prabhat Shah Guest: Sebastian Herz ( https://zignify.net/ )

Tickets - https://amafestuk.com/

Join Ruth Murray and Ella Rotton from MinsterFB at AmafestUK in Brighton on October 17, 2025, for an insightful session on Amazon Marketing Cloud (AMC). Discover how this powerful analytics tool empowers Amazon advertisers with custom insights and cross-media strategies to optimize ad spend. Ruth, Marketing Director and Founder of MinsterFB, and Ella, a rising star driving AMC innovation, will break down what AMC does, its limitations, and how MinsterFB leverages it to deliver superior results for advertisers of all sizes. Learn practical ways to harness AMC’s capabilities to boost your campaign performance and profitability.Tickets ↳ https://amafestuk.com/

Join us at AmafestUK in Brighton on October 17, 2025, to hear from Lorna in an engaging fireside chat. She’ll be joined by Mehera, co-founder of Super Botanic, who will share the inspiring story of turning her passion for herbal health into a bold, purpose-driven brand that’s shaking up the industry. Tickets ↳ https://amafestuk.com/

This talk is about growing profit margins and protecting your cash flow using simple, effective factory strategies. I’ll share real stories of eCommerce businesses facing common sourcing headaches—and how we helped them solve those problems. Some of these tips you’ll be able to apply tonight, right from your hotel room. Others will change how you negotiate with suppliers, spot hidden costs, and improve your bottom line in the long run. If you’re looking for practical sourcing insights to boost your profitability and cashflow, this session is for you.Tickets: https://amafestuk.com/

Join Igor Nuhanovic at AmafestUK in Brighton on October 17, 2025, for a high-energy session unveiling six game-changing PPC strategies that eCommerce sellers can put into action today for immediate impact. Igor will dive into practical tools like the PPC Product Launch Calculator to set precise budgets for launches, reveal how to optimize listings for mobile traffic, and demonstrate the Placement Calculator to eliminate unprofitable ad spend. He’ll also break down using the Impression Share Report to fine-tune bidding strategies during product launches, alongside other insider tips to skyrocket your campaign performance and profitability. Don’t miss this chance to gain actionable insights that will transform your PPC game!Tickets ↳ https://amafestuk.com/

Today we're tackling the exciting challenge of taking your e-commerce brand beyond your home borders: going global!Joining us is Alex Yancher, the founder and CEO of Passport, a company that provides an end-to-end internationalization solution for e-commerce merchants. Alex and his team help simplify the complex world of cross-border shipping, taxes, and duties, making global expansion feasible for brands of all sizes.In this episode, we'll discuss the perfect timing for international expansion, the essential best practices for launching in new markets, and how a global strategy differs between a Direct-to-Consumer (DTC) website and a marketplace like Amazon.Host: Prabhat Shah Guest: Alex Yancher (passportglobal.com )

Joining me is Peter Martin, the managing director of the Amazon agency, Melody. With a background in holistic, omni-channel marketing, Peter brings a unique perspective to how Amazon fits into the bigger picture of a customer's purchasing decisions. He'll be sharing his insights on how Amazon's influence extends far beyond just the final click.Host: Prabhat Shah Guest:  Peter Martin ( https://wearemelody.com/ )

Joining us is Martin Heubel, a former Senior Vendor Manager at Amazon who is now a consultant for 1P brands. Martin has a unique, insider perspective on Amazon's strategies and the challenges vendors face. He's here to discuss the latest insights from his 2025 Annual Vendor Negotiation Survey, a key resource for vendors everywhere.In this episode, we'll be dissecting the negotiation process, uncovering the biggest hurdles vendors faced, and, most importantly, providing you with actionable insights to prepare for your next negotiation.Host: Prabhat Shah Guest:  Martin Heubel ( consulterce.com )

Joining us is Shane Barker, the founder of TraceFuse.ai. Shane is a seasoned digital marketing expert with over 25 years in the field, and he's now focused on helping Amazon sellers combat the detrimental effects of negative reviews. He knows firsthand how a few bad reviews can torpedo sales, trust, and even product rankings.In this episode, we'll dive deep into the ripple effect of negative reviews, distinguishing between fake and legitimate feedback, and understanding why manual review reporting just doesn't scale for busy sellers. Crucially, Shane will share what you can do about it – effectively and without violating Amazon's Terms of Service – along with the long-term ROI of proactively cleaning up your review landscape.Host: Prabhat Shah Guest:   Shane Barker ( tracefuse.ai )

Joining us is JK Beaton, the founder of China Product Pros. JK and his team are experts at helping brands navigate the complexities of Chinese manufacturing, from vetting factories and negotiating deals to handling all the logistics. He's here to share insider tips on lowering your landed costs and avoiding common pitfalls.In this episode, we'll be revealing the biggest hidden costs that most sellers overlook when sourcing directly from China. We'll also get an exclusive look into JK's negotiation process with Chinese factories and uncover actionable strategies to reduce your overall landed costs, ultimately boosting your profit margins.Host: Prabhat Shah Guest:   JK Beaton (www.chinaproductpros.com )

Joining us is Henrik Rein from Dimetyd, a company dedicated to helping Amazon Vendors reclaim what's rightfully theirs. Henrik is an expert in navigating Amazon's complex financial systems and identifying discrepancies that can significantly impact your profitability.In this episode, we'll dive deep into the world of Amazon Vendor accounting, focusing on how to ensure you're not leaving money on the table due to errors, overcharges, or inventory discrepancies. We'll explore how to identify these issues and, crucially, how to get your funds back.Host: Prabhat Shah Guest:   Henrik Rein ( https://dimetyd.com

Joining us is Andri Sadlak, an experienced Amazon seller, e-commerce brand builder, and the co-founder of ProductPinion – a Global Seller Awards Winning A/B Testing Platform designed specifically for Amazon sellers. Andri brings a unique perspective, having built and sold his own Amazon brand.In this episode, we'll explore how systematic A/B testing can significantly boost your product performance on Amazon. We'll uncover common pitfalls, learn best practices, and discover how to make A/B testing a predictable and profitable activity for your businessHost: Prabhat Shah Guest:   Andri Sadlak ( https://productpinion.com/ )

Joining us is Tahir Khan, the visionary founder and CEO of RockitSeller. Tahir has been in the online selling game for years and built RockitSeller on the principle of saving sellers the most precious commodity – time – by automating and outsourcing key tasks across multiple marketplaces.In this episode, we're talking about the "DFY Revolution" and why more and more sellers are choosing to outsource everything but their core revenue generation. We'll explore how this approach allows businesses to scale efficiently and overcome common bottlenecks.Host: Prabhat Shah Guest:   Tahir Khan ( https://www.rockitseller.com/ )

Today we're diving into one of the most dynamic and impactful strategies in the ecommerce world: influencer marketing.Joining us is William Gasner, a true powerhouse in the industry. As the CMO of Stack Influence, a 6x founder, a 7-figure eCommerce seller, and featured in top publications like Forbes, Business Insider, and Wired, William brings an incredible depth of knowledge to our conversation.In this episode, we'll be exploring the evolution of influencer marketing for the eCommerce industry. We'll move beyond traditional celebrity promotions to understand the power of micro and nano influencer collaborations. William will also share insights on how product seeding can effectively launch and scale eCommerce brands, not just on your own website, but crucially, on major marketplaces like Amazon and Walmart.Host: Prabhat Shah Guest:   William Gasner (https://stackinfluence.com)

Joining us is Or Shamosh, the founder of ASA Compliance Group. Or and his team specialize in helping Amazon sellers navigate the often-complex world of Amazon's policies, avoid those dreaded suspensions, and master the crucial appeal process when they do occur.In this episode, we'll be diving deep into the reasons behind Amazon account suspensions and, more importantly, how you can prevent them in the first place. We'll also be uncovering the secrets to crafting effective appeals that get your account reinstated, and looking at proactive compliance strategies to safeguard your business for the long haul.Host: Prabhat Shah Guest:   Or Shamosh ( https://amazonsellersappeal.com/ )

Today we're diving into the powerful world of Amazon's data analytics platform: Amazon Marketing Cloud, or AMC.Joining us to unlock the secrets of AMC and how it can supercharge your Amazon performance is Oliver Spark, the Founder of Sweet Analytics. Oliver and his team specialise in helping brands leverage data to drive significant growth on the Amazon marketplace.In this episode, we'll be exploring the vast potential of AMC and how it can provide you with deeper insights into your advertising campaigns and customer behavior.Host: Prabhat ShahGuest:   Oliver Spark ( https://sweetanalytics.com )

Joining us is Lorna Leaver from GS1 UK, the experts in product identification and data standards. Lorna is here to guide us through the ins and outs of leveraging Google Shopping to drive more traffic to your products.In this episode, we'll be exploring how you can tap into the vast audience of Google Shopping to increase the discoverability of your Amazon listings.Host: Prabhat ShahGuest:   Lorna Leaver ( www.gs1uk.org )

Joining us is Philip Oakley, the founder of Outserve, a company specialising in ecommerce accounting. Philip brings a wealth of knowledge and experience in helping Amazon sellers navigate the complexities of their finances and achieve sustainable growth.So, if you're looking to optimize your Amazon business finances and avoid costly mistakes, this episode is for youHost: Prabhat ShahGuest:   Philip Oakley (www.outserve.co.uk)

Today, Mark Botha of SellerVue joins us to reveal how to unlock 20% more profit on Amazon. We'll discuss accurate cost tracking, hidden cost-cutting opportunities, and the power of automation to maximize your bottom line. Tune in to learn how to boost your profits!Host: Prabhat ShahGuest:  Mark Botha ( sellervue.com )

Today, Carina McLeod joins us to discuss the shift from marketplaces to social commerce. We'll explore where brands should invest their ecommerce efforts, balancing multiple platforms, and the key trends for 2025. Tune in to learn how to optimise your strategy in this evolving landscape.Host: Prabhat ShahGuest:  Carina McLeod ( ecommercenurse.com )

Joining us is Igor Nuhanovic, an Amazon PPC expert with eight years of experience helping brands optimize advertising and drive profitability. Igor is here to challenge conventional wisdom and help us understand why profit should be the ultimate goal.Host: Prabhat ShahGuest:  Igor Nuhanovic ( amazoniappc.com )

Joining me on the podcast today are Sebastian Herz from Zignify and we’re tackling a hot topic: Trump tariffs—are they a problem or an opportunity? We’ll break down how businesses are reducing product costs, getting around tariffs, and still maintaining (or even improving!) product quality. Plus, we’ll share insider learnings straight from the industry.So, whether you’re a small business owner or a large-scale importer, this episode is packed with actionable insights you won’t want to miss. Let’s dive in!Host: Prabhat ShahGuest: Sebastian Herz ( https://zignify.net )

Joining us today is David, the CEO of Build Grow Scale, a company that helps businesses navigate the complexities of the Amazon marketplace.  David has a wealth of experience in helping brands, particularly in niche categories, achieve significant growth.Today, we'll be focusing on the challenges and opportunities of scaling a premium specialty product like coffee on Amazon. We'll explore how to leverage Amazon's tools and vast customer reach to build a thriving business in a competitive market.Host: Prabhat ShahGuest: David Schomer  ( https://buildgrowscale.com)