#173. Presentation Party Time: Scott Hull and the importance of human-made stories

You’re Invited…to Presentation Party Time! Presentation Party Time is a deep-dive type episode dedicated to a specific project so that we can understand the inception, development and execution of the presentation process. For this episode, it’s a sales deck GhostRanch worked on with Scott Hull + Associates—an artist agency helping get creatives hired. And in an age of GenAI, this is a super interesting and complex space to tell a story.Scott joins Mikey, along with copywriter Colin Dullaghan who worked on the story, to discuss the skeleton, the story mining and the creation of the deck’s look and feel (with the help of talented illustrator, Penelope Dullaghan).AI is here to stay but does generic art kill brand credibility? What’s unique about human storytelling and how we can work with AI as creatives?This is an episode for: creatives, storytellers and anyone that builds decks with (or without) AI.What’s in the Spice Cabinet? Learn more about Scott’s work on his siteScottHull.comTeam PowerPoint or Google Slides?Scott - I would say PowerPoint but it’s dependant on who I have supporting meColin - PowerPointWalkout songs? Scott - Blow Wind Blow by Jimmy Rogers or Jump Into the Fire by Harry NilssonColin - Minor Swing by Django Reinhardt