173. SORCI Report 2025 Insights With Russ Stephens and Sky Kolade

Professional Builders Secrets brings you an exclusive episode featuring Sky Kolade and Russ Stephens, Co-founders of APB. In this episode, Sky and Russ break down the key insights from the latest State of Residential Construction Industry (SORCI) Report, revealing the trends, challenges, and opportunities shaping the future of residential building.This episode is proudly sponsored by Builder Content Marketing, set yourself up for success by clicking the link below to download their free report:smartercontentthatsells.com.au/reportINSIDE EPISODE 173 YOU WILL DISCOVERThe biggest trends in residential construction for 2025How systems and processes directly impact profitabilityWhy builders who document their sales process earn moreThe surprising role of AI and technology adoption in the industryThe financial habits of high-performing building companiesAnd much, much more.ABOUT RUSS STEPHENSCo-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.Connect with Russ:linkedin.com/in/russstephensABOUT SKY KOLADESky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of the Top 100 Women in Construction.Connect with Sky:linkedin.com/in/skycheristephens/TIMELINE03:53 The impact of structured systems on profitability18:12 Why relying only on referrals is risky for builders25:57 How many leads it really takes to sign a contract39:35 AI in construction—who’s using it and how it’s changing the game44:07 The financial reality: Why most builders miss their profit targets51:41 How coaching & mentorship lead to higher profitsLINKS, RESOURCES & MOREAPB Website:associationofprofessionalbuilders.comAPB Rewards:associationofprofessionalbuilders.com/rewards/APB on Instagram:instagram.com/apbbuilders/APB on Facebook:facebook.com/associationofprofessionalbuildersAPB on YouTube:youtube.com/c/associationofprofessionalbuilders