174 - How to Build Revenue Growth Architecture from the Ground Up (A CS2 Client Story)

Cassie Vitelli, VP of Marketing at Litify, joins this week to share her experience building their Revenue Growth Architecture with CS2. When Cassie took over the marketing team, they did not have a strong operational foundation built out, which was a first-time dilemma for her. After selecting and working with CS2, her experience drastically turned around after building a dependable funnel that not only improved their sales process and buyer journey but also one that could be leveraged to make better decisions as a leader. Tune in to this week's episode to learn from a fantastic marketing leader who has seen what works and what doesn't.