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EPISODE · Feb 2, 2026 · 35 MIN

#175 B2B Marketing

from China Flexpat · host Francis Kremer & Patrick Frick

Sell your B2B products in China: Deep dive into: Value/ Branding / Pricing Local R&D Local Marketing execution Branding vs. Guanxi (Relationships) Support your Chinese Sales team to succeed in the Chinese market! Dr. Daniel Frerichs is an expert on B2B marketing in China due to his extensive professional experience bridging European and Chinese markets. Dr. Daniel Frerichs Salt & Pepper Consulting Co. Ltd. E-Mail: [email protected] WeChat ID: danielfrerichs Web: www.silkroadconsultants.com

Episode metadata supplied by the publisher feed · Published Feb 2, 2026

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#175 B2B Marketing

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