175: Kieffer Design Group - Reflections on How Judi Kieffer Built Her Interior Design Business

My guest today is Judi Kieffer, who has over 24 years’ experience in hospitality, luxury residential, and restaurant design. Her portfolio is full of top tier projects and satisfied clients. In our conversation, she shares advice about how she built and now manages her design firm in Boise, Idaho. Judi is involved as an advocate for the personal and professional development and for sustainable products and developments. She participates in several local philanthropic and civic groups and is a mentor for women’s and children’s organizations. She was recently appointed as a spokesperson for the American Society of Interior Designers and is a certified Green Globe auditor. Her passions are yoga, fine wine, riding horses, hiking, and inspiring other designers to run more profitable and enjoyable businesses. Join me for this conversation with Judi! What you’ll hear in this episode: How Judi’s career began, working for three different companies before opening her own firm The benefits of experience, classes, and various job positions before going out on your own What it’s like to build your own design firm in the beginning: cold calling, mailings, projects, and referrals What the builder or architect needs to hear from the commercial designer: how our services can fit into your project How to use directories for leads on upcoming commercial projects How to find free top sheets in your local area The benefits of long-term relationships in the design business Judi’s recommendations for software, including Quickbooks, Studio Designer, and MORE! The challenges as your business grows: having systems in place and using personality profiles as you add more people to your team Day-to-day running the firm: journals and calendars Judi’s superpower? Using the interior as a marketing tool Clear practices for charging fees Judi’s advice to a new designer with no portfolio: show your passion and excitement, have confidence, ask questions, and present solutions Judi’s interest in green building products The recent surge in green products Advice Judi’s received that is still with her: Be absolutely true to your passion Honor yourself Allow yourself time to breathe, renew, and relax Be transparent in communication What’s ahead for Judi? Hiring an office manager and hosting eco-glamping retreats Resources: Find out more about Judi!  www.kiefferdesigngroup.com For the free WindowWorks newsletter, text 444-999 and enter “designbiz” www.usgbc.org  (Find out more about green building products) Search the GreenWorks or Green Standard group in your local area Judi recommends the following books: ECO-preneuring by John Ivanko The Northwest Green Home Primer by K.L. Smith and Kathleen O’Brien The Philosophy of Sustainable Design by Jason F. McLennan Women in Green by Kira Gould and Lance Hosey Value Pricing for the Design Firm by Frank Stasiowski A Guide to Principles and Practices for Interior Designers by Harry Sigel Marketing and Selling Design Services by Mary V. Knackstedt Interior Designers Business Handbook by Mary V. Knackstedt