#175. Making marketing magic with Jimi Gibson

Jimi Gibson is the VP of brand communication at Thrive Internet Marketing Agency, TEDx speaker and also, a magician (amazing combo, right?).After starting a career in magic as a young kid receiving Merlin’s Mail-Order Magic, Jimi was introduced to marketing through an advertising agency. He realized the structure of a magic trick is not unlike a successful marketing message and Voila—his Magic Script framework was born. Molly and Jimi sit down to discuss his journey through magic, marketing, brand storytelling, preparing and presenting a TEDx talk and how to be a more confident speaker. And of course, there is a magic trick!! (Tune in at minute 13:45). This is an episode for: marketers of all kinds, anyone in brand comms and magic enthusiasts (or skeptics).Fave speakers, marketers or magicians that Jimi is inspired by?Kevin Brown “Apple Pancakes” (talk)Unleashing Your Hero (book)David CopperfieldBooks and resources for presenting and storytelling?Matthew Dicks - won many Moth Grand SlamsStoryworthyTED Talks by Chris Anderson Watch Jimi’s TEDx TalkYou Have Magic Power - Use it for goodFavorite childhood books?Dr. DolittlePeter PanIdeal venue and walkout song?Venue: A classic Vaudeville theaterSong: Yello - Oh YeahWhere to find and follow JimiThrive Internet Marketing AgencyLinkedIn