EPISODE · Jul 20, 2025 · 9 MIN
1754: The 4 Keys to Creating Powerful Launches by Jeff Goins of Goins Writer on Creative Work and Business Success
from Optimal Work Daily - Career, Productivity and Entrepreneurship · host Optimal Living Daily | Dan W.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1754: Jeff Goins outlines a refreshing approach to launching creative work that replaces hype with honesty, emphasizing generosity, trust, and connection over manipulation. By focusing on building relationships and offering real value, creators can achieve more meaningful and lasting success. Read along with the original article(s) here: https://goinswriter.com/powerful-launches/ Quotes to ponder: "Marketing doesn’t have to be dishonest. It can be generous, sincere, and still effective." "When you tell the truth, you build trust. And when people trust you, they listen." "Make the launch about them, not about you." Episode references: Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360 Launch by Jeff Walker: https://www.amazon.com/Launch-Internet-Millionaires-Secrets-Business/dp/1630470171 Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336 Building a StoryBrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Learn more about your ad choices. Visit megaphone.fm/adchoices
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1754: The 4 Keys to Creating Powerful Launches by Jeff Goins of Goins Writer on Creative Work and Business Success
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