176: 5 Pieces of a Successful Marketing Funnel that Sells Your Offers on Autopilot with Alexa Cawley

Technically we ALL have a funnel for our business, meaning the way we’re getting leads into our business and selling, but if your funnel is actually working as well as it could is another question that we’re diving into today. I’m chatting with the brilliant Alexa Cawley, owner of Forever Friday Consulting. She’s the host of the Friday Society Podcast and is a marketing consultant for wellness brands. She’s a 2x EM Shop customer and a long time listener of this podcast. By the way, I LOVE having guests who already listen to this show because they always bring exactly what you all need to hear. In today’s episode, we’re diving into marketing funnels, and specifically 5 pieces of a successful one and the order in which they come, how to do your own funnel, and so much more. Alexa does an excellent job specifically speaking to new business owners in this as well, and we talk about funnels both from the perspective of service businesses and product businesses. So whichever you are, you’ll hear how to do a funnel for BOTH. Other things we discuss worth nothing: - Marketing practices and the stereotype around “bro marketer” funnels - What’s not working anymore and what works in today’s world with funnels and marketing - The current SoulCycle and Peloton battle and some great marketing tips we can learn there - Marketing lessons Alexa learned working with big wellness brands like Lululemon and SoulCycle - And we go through all those steps to a successful funnel Resources mentioned in this episode: Get the full show notes for this episode at http://elizabethmccravy.com/176 How to Create a Freebie Guide: https://elizabethmccravy.com/5download See the Showit Blueprint Course (that comes with template purchase): https://elizabethmccravy.com/course-video Save on FloDesk: https://elizabethmccravy.com/flodesk-coupon-code Save on Dubsado: https://elizabethmccravy.com/dubsado-coupon-code Connect with Alexa and Elizabeth: Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ Connect with Alexa on Instagram: If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop