176. Fashion blogger Olivia Adkins discusses her journey as an influencer

Olivia May Adkins is a seasoned fashion blogger and social media influencer known as Olivia Maybell. With a background that includes a family of medical professionals, Olivia initially embarked on a pre-med path before finding her calling in the social media world. Combining her passion for fashion, travel, and digital content creation, Olivia has built a successful online presence spanning multiple platforms. As a mother of three, she balances her bustling family life with her professional pursuits in the ever-changing landscape of influencer marketing. In this engaging episode, Colin Johnson, host of the podcast, invites Olivia May Adkins, an old friend and fashion influencer, to share her journey, insights into influencer marketing, and her love for Johnson City's culture and charm. As they discuss various topics ranging from favorite local spots to the intricacies of social media, listeners will get an intimate glimpse into Olivia's life and the motivations behind her vibrant online persona. Olivia opens up about how she stumbled into the world of content creation, discussing the growth of her online presence and her strategies for staying relevant in the rapidly evolving landscape of social media. From learning to code her own website to navigating the complex algorithms of different platforms, she provides a unique inside look at what it takes to be a successful influencer. As a local influencer, Olivia also shines a light on Johnson City's evolution, highlighting her favorite restaurants, parks, and community features. Olivia May Adkins recounts her unexpected transition from a pre-med track to becoming a fashion blogger and influencer, known as Olivia Maybell. The discussion delves deeply into the influencer marketing industry, including the ever-changing social media algorithms and content creation strategies. Olivia emphasizes the importance of starting a project yourself, learning as you go, and the value of uniqueness in establishing a personal brand. Johnson City's culture, including its food scene and family-friendly activities, are celebrated as Olivia shares her top local picks. A glimpse into Olivia's personal life and future plans reveals her upcoming move to San Diego, supported by her husband's navy career. "I like to associate myself with [the term blogger]… I think 'influencer' gets a bad rap to people who are not heavy in social media." - Olivia May Adkins "I would say, just start. That's probably the biggest piece of it." - Olivia May Adkins on how to break into content creation. "You never realize how, like, small-town and southern Johnson city is until you move away and come back." - Olivia May Adkins on her affection for Johnson City. Olivia May Adkins' social media presence can be found under the name @OliviaMaybell across various platforms including Instagram, TikTok, Pinterest, Facebook, YouTube, and her personal website: https://oliviamaybell.com/. Join us in this delightful episode to hear more about Olivia's story, insider tips on becoming an influencer, and the factors that make Johnson City a special place for her and her family. Don't miss out on the full conversation for deeper insights and stay tuned for more inspiring episodes from the podcast.