177: Jamie Gasparovic I Building an Intentional Brand

Jamie Gasparovic, founder and principal designer of Studio Gaspo, joins us to share the evolution of her business model over the past seven years. About four years in, Jamie experienced an introspective moment that led to a bold rebrand centered around intention and authenticity. We discuss how confidence and leadership shape the business of design, allowing her to take risks, carve her own path, and be a true disruptor in the industry.

In this episode, we discuss:

• [00:26] Jamie's background and journey into interior design
• [05:49] How her business model has evolved over the years
• [09:57] Early mistakes and lessons learned when launching her firm
• [13:09] The power of confidence and leadership in growing a design business
• [17:21] Jamie's disruptive approach to design and why it matters
• [22:04] Why confidence and clarity are essential in leading clients
• [27:58] Hiring a senior designer as her first full-time employee
• [33:14] How refining her brand identity helped her attract better clients
• [39:17] Jamie's definition of success and how it ties to freedom

Notable Quotes

• "If you're hiring a designer, you probably want something that's very customized to you. Your home shouldn't look like everyone else's."
• "I think a lot of designers are missing confidence. If you feel confident, your clients will too. If you don't, they won't trust you."
• "The thing you think is weird about you is probably your superpower. Stop trying to hide it."
• "I don't want a million leads—I want the right leads. I intentionally designed my business to focus on quality, not quantity."
• "Boundaries are the secret to my survival. If you don't stick to them, they don't exist."

Resources

Studio Gaspo Website
Follow Jamie on Instagram
Register for The UK Business of Interiors Community Summit

Sponsor Links

Design Manager – The all-in-one platform for project management, accounting, and purchasing, designed specifically for interior designers.

Daniel House Club – Source from over 150 of your favorite vendors with exclusive trade pricing and personal concierge service.

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