177. Steal 4 Pro Secrets from My Conversion Copywriter, Sara Vartanian

Whether or not you signed up to “be a writer” when you started your business, the truth is that clearly communicating your ideas through great copy is a requirement.Between newsletters, blog posts, video descriptions, captions, lead magnets, promotional emails, sales and check out pages  (those last 3 are the money makers btw)  writing is part of building an online brand.But what if you don’t consider yourself a great writer? What if you struggle to come up with ideas or “get into flow” when you sit down to type? And even if you can write great content, what if persuasive selling in copy seems like an unsolvable rubik’s cube?  Today's episode will help you step into the role of writer and become persuasive and compelling in your copy, through the help of my dear friend (and our copywriter here at The Speaker Co), Sara Vartanian.Sara is a launch strategist and copywriter and I’ve asked her to sill the tea on all things copy tips  to help you make your copy hotter than Taylor Swift tickets.You will LOVE unscripted, hilariously real conversation, packed with tangible tips, advice and strategies. We tackle questions like: how long should copy really be? Where do people spend way too much time?  What if I don’t feel like writing? Plus we go into a few wildly inappropriate metaphors (per usual) that unsurprisingly drive the lessons home.Inside this episode, you’ll learn:How Sara’s early experience with teaching and cloth diapers (wait what?) paved the way to damn good copywritingBridging the gap between verbal and written communication styles (and how they play together)The two distractions people obsess over, but don’t pay off (and what to do instead)What it takes to write unboring copy that packs a punch-y “YOU” in it4 specific actions to take when you feel “stuck” with writing   EPISODE  SHOW NOTES👇https://heathersager.com/episode177/Send me a note📣 WORK WITH HEATHER  → https://heathersager.com/📧  Get the Hint of Heather NEWSLETTER → https://heathersager.com/newsletterConnect on Social:Instagram: https://www.instagram.com/theheathersager/LinkedIn: https://www.linkedin.com/in/heathermsager/YouTube: https://www.youtube.com/HeatherSagerSUBSCRIBE & REVIEWIf this episode hit home, I'd be so grateful if you took a second to subscribe and leave a review on Apple Podcasts. It helps more people find the show.  Thanks for tuning in to the Hint of Hustle podcast! See you next week!