178. Here's How to Nail Your Messaging in 2023

Ever heard a business coach tell you that selling is “just a numbers game”? They say that if you can just get your offer in front of more people, eventually you'll start making sales.But if it really was as simple as putting offers in front of more potential buyers, why are there so many broke content creators? Harsh truth, I know. But those business coaches aren’t entirely wrong, they just left out a critical piece of information.It isn’t about getting the offer in front of more people, it’s about connecting a MESSAGE that resonates  to your offer. Said another way, it’s all about the CONTEXT you provide.In today’s episode, I’ll share the 7 essential ingredients that will allow you to create messaging that resonates. So grab a notebook, a cup of something warm and start planning that effective messaging. You’ve got this!Episode Highlights:Demystify what “messaging” means to create desire and demand for your offerPhysical products vs information type of products and the difference between their way of marketingThe challenge a lot of business owners have when it comes to their messagingWhat is the ‘curse of knowledge’ and how this can affect your messagingThe 7 ingredients that you need in every talk to have a really powerful messaging that gets results EPISODE  SHOW NOTES👇https://heathersager.com/episode178/Send me a note📣 WORK WITH HEATHER  → https://heathersager.com/📧  Get the Hint of Heather NEWSLETTER → https://heathersager.com/newsletterConnect on Social:Instagram: https://www.instagram.com/theheathersager/LinkedIn: https://www.linkedin.com/in/heathermsager/YouTube: https://www.youtube.com/HeatherSagerSUBSCRIBE & REVIEWIf this episode hit home, I'd be so grateful if you took a second to subscribe and leave a review on Apple Podcasts. It helps more people find the show.  Thanks for tuning in to the Hint of Hustle podcast! See you next week!