178 #onlineselleruk Podcast with Shane Barker: How Negative Reviews Hurt Your Brand (and What You Can Do About It)

Joining us is Shane Barker, the founder of TraceFuse.ai. Shane is a seasoned digital marketing expert with over 25 years in the field, and he's now focused on helping Amazon sellers combat the detrimental effects of negative reviews. He knows firsthand how a few bad reviews can torpedo sales, trust, and even product rankings.In this episode, we'll dive deep into the ripple effect of negative reviews, distinguishing between fake and legitimate feedback, and understanding why manual review reporting just doesn't scale for busy sellers. Crucially, Shane will share what you can do about it – effectively and without violating Amazon's Terms of Service – along with the long-term ROI of proactively cleaning up your review landscape.Host: Prabhat Shah Guest:   Shane Barker ( tracefuse.ai )