#178 Writing an About Page That Builds Trust and Connection

In this episode, I’m continuing the web design series by talking all about one of the most personal and often most difficult pages to write on a website: the about page.Whether you’re DIY-ing your website or preparing to work with a web designer or copywriter, this episode will help you think more clearly about what an about page is actually for, what people are looking for when they visit one, and how to create a page that feels authentic, spacious, and trust-building.I talk about storytelling, user experience, values-led branding, and the balance between sharing openly while still protecting your privacy. I also share practical web design tips for structuring your about page so it works well for both people who skim and people who read every word.I also mention the wonderful work of Sophy Dale, whose approach to storytelling and messaging has deeply influenced my own websites and business.You are welcome to join my newsletter to hear about upcoming courses, join my free monthly spark sessions and receive the business guidance workbook over here: ⁠⁠⁠⁠⁠https://pinkwellstudio.com/free/⁠⁠⁠⁠⁠and you can book a feeler call over here: ⁠⁠⁠https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb⁠⁠⁠Thanks for listening!Love,Yarrow