179 – Growing a UK-made lifestyle brand – Rebecca J Mills

Rebecca Mills has a background in buying and retail for some big-name brands, yet when it came to running her own business she found it very different.In this episode, she talks about how different it is running her own brand and some of the common mistakes that it is easy to make when you love designing products! Discover:The challenges of developing a product for your own brand versus doing it for a big, corporate company 08:16How to value engineer a product to make your prices work 08:54Why Rebecca decided to make in the UK 11:29Why Rebecca is using the words 'responsible' and 'transparent' rather than sustainable 13:20The benefits of having a bricks and mortar store to gain valuable customer feedback 16:39How working with Kate in her coaching programme has helped Rebecca to get clarity on her product range 20:30How Rebecca has gained confidence in her brand message and being able to focus more on how she spends her time 23:26Rebecca's advice for selling on marketplaces and how she's made it work for her business 31:04More Rebecca J MillsRebecca J Mills websiteRebecca J Mills InstagramStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator