179: Page Sigband | The Nuances of a Niche Brand

Page Sigband, founder of Design by Page and Joyride Garage Design, joins the podcast to share how she carved out her place in the design world by specializing in one of the most overlooked spaces—the garage. In this episode, Page walks us through her background in graphic and furniture design, her transition into museum design, and how these experiences uniquely shaped her niche business model. From TV appearances and magazine features to pop-up tents and mechanic shop visits, Page reveals the real marketing strategies that move the needle. We also explore how thoughtful branding, hands-on sales experience, and good old-fashioned networking have fueled her success and brought a fresh perspective to garage design. Show Highlights: Page's unique design background in graphic, furniture, and museum exhibit design shaped her storytelling approach and hands-on creativity. Her pivot into garage design began with transforming her own space during the pandemic and led to a TV opportunity that launched Joyride Garage Design. Branding was a critical step, including rebranding her business and learning the importance of trademarking the right way from the start. Old-fashioned networking works best—building relationships at car shows and with auto industry professionals has driven more business than media features. She values freedom over scale, prioritizing creative satisfaction and personal fulfillment over running a large firm or managing a team.   Notable Quotes "I just want enough work to satisfy my creative soul." "The only thing more complicated than the business of design is a niche business of design." "You can't just flip the open sign and wait for them to come. You've really got to show up for this." "I don't know anyone who's doing garage design—this could be a really cool niche." "Branding lesson: talk to a trademark attorney first. It can save you a ton of time and money." Supporting Resources: Design by Page WebsiteJoyride Garage Design WebsiteFollow Design by Page on InstagramFollow Joyride Garage Design on Instagram Sponsor Links: A bit thank you to our sponsors: Design Manager – Project management, accounting, and purchasing built for interior designers. Hooker Furnishings – Versatile furniture, decor, and designer support. Daniel House Club – Source from over 150 vendors with exclusive trade pricing. Follow and Review We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.