18. Freebies that Work, Theming Your Days, and Content that Feels Like You

If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media. From real estate icks (hi, agents bragging about their 25 years of experience) to figuring out how to show up consistently without being glued to your phone, this episode is packed with mindset shifts and actionable strategies you’ll want to start using immediately. The girls discuss: ♡ How to create a signature content series that makes showing up feel way easier ♡ Why sharing your Starbucks order on social media matters more than you think ♡ Using stories, a P.S., and local content to stay top of mind ♡ What actually works with freebies, content strategy, and posting consistency ♡ Letting go of the “perfect brand” and leaning into real life — Kelly’s Links: ♡ Instagram: @kellyalthofhome ♡ Podcast: The Action Women Podcast — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS! CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Book: Building a StoryBrand ♡ Podcast episode: “Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828” by Build Your Tribe ♡ Instagram: Jenna Kutcher ♡ Instagram: Dietitian with Twins This episode was edited by Adrienne Cruz.