PODCAST · business
Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents
by Chelsea Petersen & Kayla Fox
Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing.Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life.Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business.Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your pro
Episodes
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91. If We Were Your Social Media Managers, This is What We’d Do
We get asked all the time, “Do you offer social media management?” And while the answer is no, the question got us thinking… If we were your social media manager for the day, what would we actually need from you to make it work? If you're hoping a manager can build your brand from scratch without...
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90. New to Real Estate or Ready to Start Over? This is for You!
I was in the pickup line at my kids' school, less than 24 hours after deciding I was going to get my real estate license, and I'd already posted it all over social media. My dad called me about an hour later and asked, "Kayla, what if you don't pass?" I told him, "Dad, if I don't tell people I'm...
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89. Your Fall Marketing Playbook
We fully believe fall is the Super Bowl of content, and we’re not just talking about football! Between the candles, the Sunday games, the Gilmore Girls reruns, and the pumpkin everything popping up on every corner, this season hands you content on a silver platter. All you have to do is start...
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88. Instagram Photos for Realtors (That Don’t Look Like Typical Real Estate Photos)
No matter how polished your headshots are, or how gorgeous that listing photo looks, if that's all you're sharing, your content isn't making anyone feel anything. And you're too good for that! Yes, we're real estate agents, not full-time photographers or content creators. But if we want to…
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87. Content We're Loving (Everything In Our Saved Folders Right Now)!
We sat down to record this episode with zero notes. All we had was our Instagram saved folders and a lot of opinions lol We’re showing you exactly how we think in this episode, pulling up real posts and hooks that stopped our scroll and breaking down in real time why it worked and how you could...
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86. Marketing Girl Notes: The 4 Things I’ve Noticed That Make Staying Consistent Feel Easier
I recently realized that six of my last eight Instagram posts had one thing in common: eye masks. I didn't plan it or decide "eye masks are my brand now." I just kept documenting my mornings, and somewhere along the way, it became a pattern. This represents the point of this episode: the best...
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85. Get Ridiculously Good Leads on Instagram when you do These 5 Things
Chelsea just started watching the new Legally Blonde show on Prime, and there's a scene where Elle's mom tells her she can't succeed in a sea of gray. That line is basically our whole marketing philosophy, and it's the reason we've been saying "be the neon pink" for two years now. So today we're...
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84. For The Real Estate Girls Who Don't Have Time To Post
If we had a dime for every person who's told us they don't have time for social media...well, we wouldn't even need to work anymore! And we get it, because between showings and closings and everything else on your plate, social media can feel like just one more thing. If that's you, we're not…
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83. How to be the Neon Pink in a Sea of Gray and Finally Sell More Houses
Blending in is the exact opposite of what actually grows a business. In this episode, we're taking you back to where one of our favorite sayings, "being the neon pink in a sea of gray" started and breaking down what it means to stand out without losing your professionalism. The girls discuss: ♡…
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82. Who You Have to Become Before Your Business Can Grow
If you've ever made a big investment in yourself and then immediately thought, "what was I thinking???" we see you. That in-between phase where you're not who you used to be, but you're not who you're becoming yet is uncomfortable. But it's also where the real transformation happens. In this...
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81. Your Brain Loves Easy, Your Brand Doesn't
What if ease was never supposed to be the answer? We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains are wired to love it. I (Kayla today for a solo ep) actually looked into the science behind it for this episode, and it kind of…
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80. Her Business is 95% Referrals and She's Telling You EXACTLY How She Does it (with Kristin Sheckler)
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here 95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building...
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79. The Agents Getting the Most Business From Instagram are Following THIS Content Strategy
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here We've all been there. You spend time putting together a beautiful post, it looks polished and professional, and then... nothing. Maybe a few likes from your mom and your best...
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78. Why Consistency Won't Get You More Referrals or Clients and What to Focus on Instead
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here There's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea...
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77. How Modern Top Producers Market their Business
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here The top producers of the past worked hard, using strategies like door knocking, open houses, cold calling, billboards, and grocery cart ads. Basically, if it put their face...
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76. The Summer Real Estate Marketing Plan That Pays off This Fall
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Never take advice from someone whose life you wouldn't want. Because when you look around at the "top producers" who've been doing real estate for thirty years, the ones who…
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75. Content Ideas for Real Estate Agents who want to Stand Out and Sell More Houses
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Whenever I’m scrolling Instagram, and I come across a post that stops my scroll, I always pause and ask myself why. And that’s exactly what today’s episode is all about! It's...
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74. What Nobody Tells You About Building Momentum in Real Estate
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Did you know that planes use the most fuel of the entire flight right before takeoff? Before they're even in the air, before they've gone anywhere, that's when they need the...
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73. Claude, Templates, and What the Future of Your Real Estate Biz Depends On
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Kayla recently took an AI course from the top AI education company in the world, and you want to know what the very first thing their founder said was? You need a personal...
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72. You Can Sell More Houses AND Raise Your Babies (Here's Proof)
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Surprise! We're back with Part 2 of our Mother's Day interviews! Go back and listen to Episode 71 if you haven't yet, then come right here, because this episode is just as…
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71. How Real Estate Mamas Build Brands AND Legacies
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Happy Mother's Day from the Marketing Girls! We wanted to do something a little different this week. Instead of hearing from just the two of us, we handed the mic to some of…
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70. Build Your Personal Brand In Just 5 Days - Here's Exactly What To Do
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here When people mention your name in a room, they're going to feel something. The question is — what do you want them to feel? That's the whole heartbeat of personal branding, and...
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69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here She walks into a local boutique, and they already know her name. Her DMs are full of people asking for pizza recommendations or sharing their favorite ice cream place. And her...
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68. Why You Should Start Showing Up Like A Content Creator (Not A Realtor)
Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Ever wondered what actually happens inside a Modern Agent Social Club content call? We've been wanting to share this with our podcast listeners for a while, so today, you're...
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67. The Slight Edge You Need for Your Spring Marketing
“Your social media is not your trophy room. It's your living room.” Kayla said this in today’s episode, and we love it so much we might put it on a t-shirt! So many agents are posting listings, market updates, client testimonials, and guides like they're hanging plaques on a wall, and then...
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66. Elevating Your Content, Instagram Edits, and On-Brand Props
We hear it all the time: "I want to look professional, but I also want to show my personality." And every single time, our answer is the same: you can absolutely do both! In this episode, we're getting into the brand details that make your content look elevated and feel like you at the same time....
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65. Ditch the Default and Get in the Right Rooms
Part 6 of the Wealthy Agent Upgrade series: We're wrapping up our mini series today with this powerful episode about letting go of the default and getting your environment right. Because you could have the most creative content ideas, the cutest Canva graphics, and a perfectly consistent posting...
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Mini Episode: From Confused and Inconsistent to Clear, Confident, and Converting.
Sometimes we just need a small break from our normal routine just to breathe and sort out our thoughts and remember why we’re doing all of this work anyway, right? That's what Camp Modern Agent is for. Consider camp your getaway where you can clear your mental fog and get crystal clear on the…
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64. Could this be the Missing Ingredient in your Marketing?
PART 5 of the Wealthy Agent Upgrade Series 💸 Has your Instagram feed been feeling a little dull lately? Do you feel like every time you want to post on Stories, you’re forcing it? Like you genuinely can’t think of anything interesting to say? No, it’s not that you suck at marketing. The culprit…
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63. Your Most Profitable Business Strategy
There's a version of you who wakes up knowing exactly where her next client is coming from. She's not refreshing Zillow leads or cold calling. She's not endlessly wondering if her content is working or not. She's just showing up consistently and confidently, in a way that makes people think of…
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62. What Wealthy Real Estate Agents Do Every Single Day
What if the secret to more clients, more referrals, and a business you're actually obsessed with started with… getting dressed? This is Part 3 of the Wealthy Agent Upgrade series. Today’s topic: the Modern Agent Daily Protocol, five non-negotiables that, when done consistently, will transform…
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61. Upgrade Your Beliefs to Upgrade Your Income
Part 2 of our Series, The Wealthy Agent Upgrade, is here! The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent. We've heard alllllll these excuses, and in this episode, we’re tackling them together. So…
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60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business
You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want. In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla...
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59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl
Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate. BryAnn is a...
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58. My 30 Day Instagram Experiment And The Biggest Takeaways
Chelsea actually did a 30 (ok, 27) day Instagram Stories experiment and is sharing her findings in today’s episode! We’re talking about what worked and what didn’t and what this means for you as a real estate agent. Plus, the importance of showing up imperfectly but consistently and how that...
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57. I’m Doing All the Things But Still No Conversions…Help!
“I'm doing all the things, posting consistently, showing up in stories... so why am I still not getting clients?” We hear this all the time, so let’s talk about it with zero sugarcoating. The truth is, you're not actually doing all the things. You're doing some of the things, and there’s always...
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56. Do I Really Need a Personal Brand as a Real Estate Agent?
Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before…
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55. Our 2026 Instagram Marketing Predictions (Part 2!)
Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!) We're digging even deeper into our 2026 marketing predictions with specific, actionable steps...
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54. Our 2026 Instagram Marketing Predictions
Some of these predictions might surprise you, others might validate what you've been feeling, but all of them will help you show up better in 2026. Chelsea and Kayla share their marketing predictions for real estate agents this year: why social media is now interest media, the rise of episodic...
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53. Let’s Plan Your 2025 Sequel
The girls did A LOT this year. And not in a "humble-brag" kind of way, more like "here's what they learned the hard way so you don't have to" kind of way. Chelsea and Kayla are covering everything that went into building Modern Agent Social Club this year — launching the podcast, completely...
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52. Our Favorite Things of 2025 (ChatGPT, Taylor Swift, Content Hacks)
Chelsea and Kayla are doing their own version of the "favorite things" trend. They're covering the Canada Goose jacket Chelsea finally splurged on, the cozy duvet that transformed Kayla's sleep, the color analysis hack that's changing how they show up on camera, and a ton of books, shows, content...
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51. Holiday Marketing Survival Kit
You know that feeling when you're scrolling through Instagram at 11 PM and suddenly you're convinced you need to bake homemade gingerbread, host a perfect holiday party, AND post five times a day? Chelsea and Kayla reflect on how overstimulated we all are right now, and why your marketing doesn't...
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50. She's Closing 5 Deals From Instagram This Month — Here's How She Did It with Melissa Sanregret
On this special edition of Modern Agent Marketing Girls, Kayla sits down with Melissa Sanregret, the agent everyone loves to follow, to talk about building a business that attracts leads directly from Instagram. From viral pickle costume content to local guides that grew her following from 2,500…
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49. The Modern Agent's Guide to Facebook Marketing
Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why??? In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform. Your...
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48. Hosting the Holidays AND Your Instagram
Turkey, traditions, and tablescapes… but, of course, we’re making it about your Instagram strategy! In this episode, Chelsea and Kayla are getting cozy with their favorite Thanksgiving traditions and turning them into marketing insights, breaking down how the way you gather around the table IRL...
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BONUS: We have a surprise for you!
SURPRISE! Chelsea and Kayla put together a BONUS EPISODE for you because THIS WEEK ONLY there is a very special offer for our listeners. CLICK HERE to join Modern Agent Social Club this week with our limited time offer! Offer ends 11/30. — The girls discuss: ♡ How Instagram has become interest...
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47. The Holiday Content Ideas Agents Have Been Begging For
Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore. In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid....
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46. Your Personal Brand Starter Pack
You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?" In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally....
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45. The Questions You've Been Dying to Ask And the Answers That Could Simplify Everything for You
Between "How often should I post?" and "Why isn't anyone engaging with my content?" lie about a thousand other questions that keep agents stuck. In this episode, Chelsea and Kayla are tackling your most-asked marketing questions in rapid-fire style. You'll walk away with clarity on what actually...
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44. You Say You’re Scared of Video…but What About Being Overlooked?
You know what's scarier than showing your face on camera? Spending the next five years wishing you had! In this episode, Chelsea and Kayla are talking about the thing that keeps SO many agents stuck: the fear of getting on video. They're breaking down the excuses that keep you hiding behind...
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ABOUT THIS SHOW
Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing.Hosted by Chelsea Petersen, founder of Modern Agent Social Club, and Kayla Fox, real estate agent turned marketing girl, this podcast helps real estate agents attract clients, build visibility in their local market, and create consistent marketing routines that actually fit real life.Each week, we share real estate marketing strategies, Instagram tips for agents, mindset shifts, and behind the scenes conversations about what’s really working in today’s real estate market. From building your personal brand to creating content that converts, this podcast is designed to help agents stand out and generate repeat and referral business.Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your pro
HOSTED BY
Chelsea Petersen & Kayla Fox
CATEGORIES
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Frequently Asked Questions
How many episodes does Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents have?
Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents currently has 96 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents about?
Welcome to the Modern Agent Marketing Girls Podcast, a real estate marketing podcast for real estate agents who want to grow their business through social media and personal branding so you can attract clients you love with your marketing.Hosted by Chelsea Petersen, founder of Modern Agent Social...
How often does Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents release new episodes?
Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents has 96 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents?
You can listen to Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents?
Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents is created and hosted by Chelsea Petersen & Kayla Fox.
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