#18 - How Mammut increased followers by 123% with their engaging approach to sustainability

This week Andreas is talking with Pia-Maria Laux, Digital Key Account Manager at Mammut, and Adrian Huber, Head of Corporate Social Responsibility at Mammut about how the brand managed to increase followers on Zalando by 123% with their engaging approach to sustainability. To kick off their campaign, Mammut posed the question: “We’re living in an era of environmental activism, we’re aware that our actions have a direct impact on the climate. But do we really see it?” Find out how they visualized this impact on the podcast, and have a look at the incredible influencer assets here.