#18 How One Simple Audience Tweak Boosted Our Webinar Conversions (Case Study)

What if there was only ONE thing preventing your webinar from being profitable?And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time?That’s kinda what happened with one of our clients, a public speaking coach.His first webinar tried tapping into the sexy “professional speaker” market…But we realized the second time around, that he could potentially land even bigger fish by making this ONE simple tweak.In this episode, you’ll learn:The 250X market opportunity hiding in plain sight…Why your webinar chat box might contain the secret to doubling your conversionsHow to spot when you're fishing in the wrong pond (& when to pivot)The ‘counterintuitive’ pricing strategy that actually INCREASED our close rateThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches, experts, and founders to scale their businesses with Webinars, Seminars, and AI. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for businesses and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com