18. How to create an uncopyable and irresistible listener experience for your podcast

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #18  Today I want to speak about what I mean when I speak about being Uncopyable.  To me and what I’m supporting my clients in identifying are all of the unique and uncopyable elements about who they are, along with their journey and experience that no-one else can copy.  It’s uncopyable because it isn’t their history, their story, their journey. It’s YOUR’s and yours's alone.  Recently, I heard a business owner share that she attended a training and the facilitator told attendees – if you don’t have an interesting story – just make one up.  I don’t know about your definition of ‘make something up.’ However, making something up – faking it till you make it – is a deception, a lie.   And, as the Change Maker I know you are – you don’t need to fake it till you make it, nor do you make something up. You just need to dig deeper and uncover the unique and uncopyable aspects that make you – YOU.  Now, when it comes to creating a uncopyable and irresistible Listener experience there are two more things I want to talk about in this tip that will help you create that uncopyable and irresistible listener experience.  Those two things are your Characteristics (or character traits) and Mannerisms.  Some other character traits could be honest, brave, bold, compassionate, lead, courageous, loyal.   Why are these irresistible? Because they resonate with your ideal client – your listener. Your style and approach – your character and mannerisms are something your listener can relate to and appreciates and is the reason why people come for the topic and return for the host – YOU. You may be speaking about similar topics as other podcasts – BUT the way in which you bring this information to life – your style, your approach, your character and mannerisms.  So, today, take some time to reflect on some of your unique characteristics and mannerisms and bring this out intentionally and purposefully in each and every episode to create that unique, uncopyable and irresistible listener experience.  I’ll see you in the next tip.  YOUR NEXT STEP:   Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?   Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.  Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage  Post a review and share it!   If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more!  You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter  Linkedin  To staying ambitious, Annemarie  Learn more about your ad choices. Visit megaphone.fm/adchoices