18. How To Determine Your Target Audience

In this episode, Praise shares how to determine your target audience for your business. She introduces a framework using five categories: what the world needs, who you are and what you love to do, what you're good at, who you like to work with, and what people will pay you for. She provides examples and tips for each category and emphasizes the importance of finding the intersection of all five aspects to identify your target audience. Get the worksheet HERE! Get your copy of PIVOT here! Connect with Praise: ⁠⁠comeplum.com⁠⁠ ⁠⁠@comeplum⁠ ⁠@brandingyourbusinesspodcast⁠