18. Innovation, Integrity, and Personalisation: Building a Purpose-Driven Pet Food Brand with Dr. Will Maginness from 5 Hounds

Welcome to Episode 18 of the Pet Biz Project. This week, Tarryn sits down with Dr. Will Maginness, founder of 5 Hounds by Dr. Will, to explore his unique journey from professional football to veterinary care to launching a purpose-driven pet nutrition brand. Dr. Will shares how his deep connection with animals and holistic approach to pet health led him to create a business that prioritises individualised nutrition plans for dogs. He opens up about the challenges of rebranding, his commitment to ethical and sustainable sourcing, and the importance of building meaningful relationships with pet parents. From his decision to go against the grain of the raw feeding trend to offering sous vide cooked meals, Dr. Will unpacks what it takes to develop a pet food brand that stands out—while staying true to his values as a vet, farmer, business owner, and pet parent. Topics also covered in this episode include: The challenges of launching a new pet food brand in a competitive market. How sous vide cooking offers a unique approach to dog nutrition. The business benefits of adopting holistic, ethical, and sustainable practices. Why personal connections with customers are key to long-term success. Insights into the evolving pet care industry and what’s next for pet nutrition. The importance of aligning business decisions with core values. Plus much more! Join us for an inspiring conversation packed with inspiring, enlightening insights to help you understand how to build a pet business with purpose. Dr. Will’s links: 5 Hounds by Dr. Will website: https://5hounds.com.au/ 5 Hounds Instagram: https://www.instagram.com/5hounds.bydrwill/ Dr. Will’s LinkedIn: https://www.linkedin.com/in/will-maginness-265b862b5/ To get in touch with Dr. Will, email: [email protected] For nutrition consultations: https://5hounds.com.au/pages/consultations The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/