18:{Interview} The Power Behind Building a Personal Brand with Shannon Weinstein

Text me!In today's episode, Shannon Weinstein, CPA and I discuss the power behind building a personal brand, how that comes into handy when recruiting and scaling her business.  We discuss the opportunities and challenges when it comes to taking a different path and how to turn your side hustle into your main hustle. Shannon is a fractional CFO for growth-minded business owners, a CPA and a teacher at heart. Her real-talk and relatable examples simplify the financial side of business so business owners like you can stop stressing and start scaling. She is the host of the IRS's least favorite podcast, Keep What You Earn, where she releases daily episodes. She is also a frequent speaker in business mentorship communities and masterminds.​ You can find Shannon HEREKeep What you Earn Podcast HERE More on Fitnancial Solutions HERE This is an episode you do not want to miss!PS: Interested in starting a podcast? I'm a HUGE fan of Riverside.fm! That's what I use to record all of my podcasts. They have amazing AI that helps me generate my weekly videos and I can't recommend enough. Click HERE to check outSupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE