#18 Kevin Germanier, Founder of the brand Germanier  (Fashion brand)

This week we are meeting with Kevin Germanier, he studied fashion at Central Saint Martin in London and worked for Louis Vuitton as a junior designer. With LVMH, he had the opportunity to do his own presentation during Paris fashion week and Nathalie Kingham from Matches Fashion bought everything. This is how he quit Louis Vuitton and starts to really work on his own brand. He is working on sustainable collection, the goal of his eco-friendly brand is to make every pieces with upcycling materials. Kevin has also the ambition to develop a healthy sustainable business, it is not only about the product, it is much more. Germanier is growing slowly but surely ! In this episode Kevin is explaining his vision and how he works by doing the opposite of the traditional fashion process.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:50 : What are you doing at Premiere Vision?01:10 : Kevin presents himself 2:02 : What does it mean according to Kevin "sustainable fashion" ?4:35 : How does Kevin do keep close to his values ?8:20 : What is the DNA of Germanier ?10:05 : How can the fashion industry accelerate its sustanaible revolution?12:18 : What does inspire Kevin the most at the moment when it comes to sustainability ? 14:10 : Does Germanier have any KPI about sustainability and the growth of the brand ? 15:15 : What is Kevin's vision for Germanier and where does he see his biggest challenges ? 16:50 : What is the biggest challenge for the fashion industry ? 18:28 : What does Kevin want to close the door in our industry ? 18:35 : What does he look at to get inspired ?19:30 : What is the last piece of clothes he bought ? 20:15 : Who he would like to listen in this podcast ?KEY LEARNINGSThey are so many solution to be sustainable. For exemple, it is easy to source trash because it is everywhere.Going slowly but be sure that everything in your company is according to your values.The quality is very important, every product created should stay forever if we really want to be sustainable. People are not patient enough because it will take so much time, we talk about fashion but it is link with so much more than that. It is link to politics, to sociale decision, to the localisation and your market, to the packaging, the way you sheep your clothes and the way you are consuming fashion. The biggest issue is that everything is linked if you change one thing you will affect all the others things.Less talking, more action. We need to see action.  TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.