18 Months In, I'm Pivoting My Marketing Agency

In this episode, I share an honest update on the journey of building my agency over the past 18 months, the challenges of client acquisition and retention, and why I’ve decided to pivot my business. I explain why I’m moving away from offering paid ads for coaches due to high client churn, and why I believe content systems are a more sustainable, scalable service. I also discuss the lessons I’ve learned from running an agency, the importance of building a personal brand, and my vision for helping businesses grow through content, automation, and AI.