The Sam Horton Podcast

Search is changing.Instead of scrolling through Google results, more people are turning to ChatGPT, Gemini, Claude, and Perplexity for instant answers. That shift is creating a new opportunity: Generative Engine Optimization (GEO).In this episode, I break down what GEO is, how AI search actually works, and the five practical strategies you can use to get your brand, website, and content cited in AI-generated answers.We'll cover the differences between SEO and GEO, how AI chooses its sources, why content structure matters, and how to build authority across the web so your business stays visible as search evolves.If you rely on organic marketing, this is a conversation you can't afford to miss.

In this episode, I break down 7 major marketing predictions for 2026 and explain why AI is fundamentally changing the way businesses attract customers online. From the death of traditional SEO and the rise of GEO (Generative Engine Optimization), to AI-powered creativity, automated visual production, and the growing importance of founder-led brands — we dive into the biggest shifts every marketer, coach, and service provider needs to prepare for now.I also share how I’m adapting my own agency, Captive Media, to these changes, why AI fluency is becoming the most valuable skill in marketing, and how businesses can stay competitive as automation rapidly reshapes the industry.If you want to future-proof your marketing strategy, generate more inbound leads, and understand where digital marketing is heading over the next 12 months, this episode is for you.

OpenAI just made one of the biggest moves in digital advertising history — and almost nobody is talking about it.In this episode, we break down why ChatGPT’s new ad platform rollout could seriously disrupt Google and Meta’s dominance in the ad world, and why the window to get ahead of this shift may only last a few weeks.You’ll learn:- Which new countries are getting ChatGPT ads next- Why OpenAI’s rapid expansion signals something much bigger- How ChatGPT’s conversational, intent-driven model changes advertising forever- Why Google’s business model is suddenly under pressure- How Meta could lose performance marketing budget to OpenAI- The real numbers behind ChatGPT’s explosive ad revenue growth- The privacy and regulatory risks OpenAI now faces- What smart marketers should be doing right now before the platform becomes saturatedIf you run ads, own a business, work in marketing, or simply want to understand where the future of digital advertising is heading, this episode will help you stay ahead of the curve.The AI advertising race has officially started.