#18. Presentation Book Club: Made to Stick (Part 3)

Part 3, the closing chapter, of our Made to Stick book report/breakdown/book club is HERE. Frodo is ready to destroy the ring and we’re ready to discuss the “E” and “S” in Chip & Dan Heath’s “SUCCESs” checklist for a sticky story—Emotions and Stories. These components are so central to storytelling that many examples often go hand-in-hand. It’s a bit of a “Chicken or the Egg” debate: What comes first—the emotions or the story? How do you appeal to someone’s self-interest? How do you spot a good story?? Why is it that we all remember Jared’s Subway story??? Brothers Heath have the answers and Mikey and Molly have the spark notes. Listen to Part 1 on “Simplicity” HERE Listen to Part 2 on Unexpected, Concrete and Credible HERE