18 | The One About Tariffs, Margins, and Building Resilient DTC Brands

In this episode of Supply Chain Moves, host Lara Guevara sits down with Andrew Faris—founder of AJF Growth and longtime DTC strategist—for a deep dive into what resilience really looks like in 2025.From navigating tariff uncertainty to building his own brand, Andrew shares unfiltered insights on supply chain strategy, lean operations, and why most brands are still overhiring and under-optimizing. He breaks down the three levers every founder should be watching: COGS, Opex, and CAC—and how focusing on these can turn short-term chaos into long-term clarity.If you're a founder rethinking your supply chain or wondering how to grow lean without losing momentum, this conversation delivers sharp takes, real stories, and actionable takeaways.Connect with Us:Lara on X: @supplychainlaraAndrew on X: @andrewjfarisListen to Andrew's podcast: https://open.spotify.com/show/7ssrhISeeGHgCLpzZgrxuJWork with Move: movesupplychain.comHire offshore talent: morestaffing.co