18. Trusted Influencer Strategy

FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register here ------ If you want to achieve anything, you need to be able to influence, also without the title. That requires trust which comes from clarity in your message, consistency in your presence and performance and continuous engagement with your audience. Want to learn more about becoming a Trusted Authority in your field yourself? Join the waitlist for the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! ------- FREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register hereIn this episode, we are joined by Neal Schaffer, author of 4 books, including his latest being 'The Age of Influence' that redefines both influencer marketing as well as how businesses should be approaching social media. Besides, Neal is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. Check out Neal's Maximize Your Social Influence podcast for marketing inspiration. In this episode, we cover: who is an influencer (+ most common misunderstandings) what it takes to become the trusted influencer in your space how to get started with content creation to build trust best practise on how to deal with negative comments on social media why tapping into (micro)influencers is the way to cut through the noise Connect with Petra Zink on LinkedIn