Hello, and welcome to the Daily Sales Message. This is episode number 18, where each and every single day, we provide you, for at least the last 18 days in a row, with a simple piece of actionable sales advice that's gonna help you to improve your performance and also your confidence, too. If you're new here, my name is James Newell. I teach people how to self-reliving.
I take a two-pronged approach. The first is developing your clear sales message, so people can understand precisely what you're offering. And the second part is developing, selling confidence. You can be natural and comfortable in a selling situation.
On today's episode of The Daily Sales Message, we are talking about Amazon. How can you upsell like Amazon do? Because they're pretty damn good at it. There is actually a scary feature in Amazon where you can go into your account and see just how many deliveries you've had in the last half of a period of time, but also how much you've spent as well.
I don't recommend it, it's a scary thing. But it's testament to how good they are, what they do. And one of the things that do in particular, when it comes to upselling, is they tell you what other buyers have bought. They recommend things to you.
People like you, who buy things like this, also buy things like that. Would you like to buy it? Seems really obvious and simple and basic, doesn't it? And when I give this piece of advice to my clients and students, there's always this little bit of hesitance from them for putting into practice, because they don't wanna come across a salesy, they don't wanna come across as pushy.
But I have to remind them that if your buyers coming to you with a problem or a challenge, something they're trying to achieve, and if you could give them everything they needed to achieve that, that's kind of your job, isn't it? So don't let feeling weird get in the way of looking after people and helping them achieve the things they want to achieve. If you're buying X and to get an even better result, maybe you want to buy Y as a seller, you've really got to give people the information and the opportunity to make that decision for themselves. Don't just decide you're not gonna offer it to them because if you're weird about it, it's like I say you're doing them at this service.
So today, I want you to reflect on how Amazon upsell people literally by making recommendations, like people bought this also bought that, and how can they apply that in your own business for your own products and services? Trust me, it's not about being salesy or pushy, it's about helping the buyer make the best decision for themselves, and sometimes when you suggest things to them, they may never even thought about it, and they'll rip your arm off and buy it, and be very grateful that you made them aware of it. So that's it for this episode of The Daily Sales Message. Tomorrow, we're gonna be looking at a very posh word for a very simple topic.
I'll tell you the posh word, I'll explain what it is tomorrow. I gotta tease you into it, keep listening to you somehow, don't I? But the posh word is Lanyap, Lanyap, which is a really simple, simple concept. You will have seen it and been a victim of it, been a victim of it many, many times.
Lanyap, posh word for a simple concept, but you'll have to tune in tomorrow to find out precisely what it is, and more importantly, how you can put that into practice. Thank you as ever for listening. If you aren't subscribed, please do hit that button. If you'd like to leave us a review on your podcast platform of choice, then we'd appreciate that too.
It just helps us to reach more people. That's it for today on The Daily Sales Message. I'll see you tomorrow.