180 - Even In an ABM World, Tracking a Person Funnel Is Critical

Your revenue team is focused on Account-Based Marketing (ABM). So why should you track a person-level funnel? We’re going deep on the answer in this episode of The Revenue Growth Architects. Listen to develop an understanding of the two different funnels - the person funnel and the account funnel - and grasp the critical importance of tracking a person-level funnel even when the whole team is screaming ABM.

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This episode is 26 minutes long.

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This episode was published on September 18, 2023.

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