180: Have You Found the Niche Within Your Coaching Niche?

This episode is about the un-mined gold in your coaching business. It’s also a Listener’s Choice episode, which means it’s popular with coaches. I’ve updated it because, you know … continuous improvement. Find the full transcript for this episode at prosperouscoach.com/180Because I’ve studied the strategic art of niching and coaching niches for so long I’ve noticed something that no one is talking about.There are niches within your niche that will serve you better than staying broad. There are layers. The surface is not the most exciting or lucrative layer. In fact, the most exciting and profitable niche is many layers deeper.The Layers of Your Coaching NicheWhen I work with my VIP clients we begin by discovering a niche ideal for them that’s a few layers down to something more strategic than where they started.Let me give you an example … I had the pleasure of doing business mentoring with Maria Napatov, who helps stepparents transform family chaos into meaningful and harmonious co-parenting. Her brand is Synergistic Stepparenting and she has a valuable podcast of the same name. If you’re a stepparent or know a stepparent point them in her direction!Let’s breakdown the layers of Maria’s niche:·      First there’s the track — relationship coaching.·      The layer beneath that is a more specific relationship — parenting.·      Drilling that down further is the stepparenting relationship. You know those individuals have a whole set of challenges that other parents do not!·      And then below that is the specific PROBLEM Maria helps stepparents solve — going from chaos to harmonious co-parenting. She’s created a dynamic Signature Program to help stepparents transform.Do you see how SPECIFIC Maria’s niche is and can you imagine why that’s an advantage to attracting clients?Doesn’t Niching Narrowly Mean You’ll Lose Opportunities?Many coaches are afraid to niche more tightly at first. If you niche narrowly your friends and family might question your wisdom because they don’t get it. But their advice to broaden won’t help you.You might be thinking … “But by narrowing in all those ways Maria is missing so many opportunities! She’s missing the chance to work with all types of relationships or all parents about any parenting topic.”But actually specializing is a strategic thing to do.The reality is this … in this competitive world coaches must grab attention from the larger service business pool not just from other coaches.Broad Coaching Niches Mean Slow Business GrowthThe broader your niche, the less attention you’ll get. The less attention you get the harder it will be to enroll paying clients. Think about how your scroll through your emails and your social channels. You scroll and scroll until something grabs your attention through RELEVANCE!You will ignore what is not relevant. And so will your prospects. You know I’m right about this.Read the full transcript and find out more about how to STAND OUT and become known for your coa