181: 8 Secrets to Attract Coaching Clients with Your Content

This episode is inspired by all the coaches out there heartfully doing things every day to attract ideal coaching clients and help them transform. Find the full transcript for this 181st free episode of Prosperous Coach podcast at prosperouscoach.com/181Last week, a coach asked me to review the content she was putting out to attract paying clients — her podcast episodes, social posts and presentations. Her business hadn’t reliably taken off yet and she wondered if she was on the right track.It’s smart to take a step back and look dispassionately at everything.I was super impressed by her discipline. It was clear to me that she was DOING all the right things – daily social posting, building her network on LinkedIn, publishing an episode every week and getting in front of her audience with presentations.Technically, everything was on track. She had all the processes down. She was taking all the right steps with admirable dedication.What’s Missing in Your Coaching Content?But there was something missing from most of her content … connection.You know … not just words but words that land. Not just topics but topics that are top-of-mind for her audience. And not just words and topics but relating to the audience.I want you to know this is a mistake a lot of coaches made. And, it took me a long time to figure out that just putting out content wouldn’t help me have a financially successful business.It’s time to develop yourself as a savvy and authentic marketer. I know, I know you don’t want to market. Who does? But marketing effectively is simply about connecting on a level that your audience responds to.Marketing Connects Your Ideal Coaching Client to YouMarketing is not an evil thing. You don’t have to lie or manipulate to attract clients. It’s about connecting the dots between you and your ideal audience. Create a beautiful customer journey for the right people to find you and the right people to connect with you. Your ideal clients. Your people. What Seth Godin calls your tribe. Check out episode 69 to learn about creating a customer journey.The way that most coaches market is dry, soulless and lacks insight into their audience. And that’s only because the coach hasn’t put a focus on their audience.Let’s talk about the first 3 developmental stages of a successful coach for a minute …1.     First, there’s learning the skills and model of coaching. Some coaches stop here.2.     Then, there’s learning how to develop a solid foundation for your coaching business. This isn’t trivial. It’s what I do with my VIP clients in my 5 month mentoring program Coaching Business Breakthrough. Some coaches skip over most of this. They throw up a website, try to sell coaching and flounder.3.     Then, there’s learning how to speak to your audience in a way they can hear. The truth is it’s not possible to attract paying clients without this. Personally, I love this last part. I’m fascinated by human beings. I like to understand them. And I want to have a relationship with my target audience not just sell them stuff. Now learn about the 8 secrets to content that enrolls coaching clients.