EPISODE · Oct 8, 2026 · 15 MIN
Rebuilding a Western Legacy
from Wisdom by WESA
What does it really take to rebuild a heritage brand and keep it relevant for the next generation of horsemen and women? Adam Trenk, CEO of Genuine Billy Cook Saddles, joins us to share the behind-the-scenes story of rebuilding one of the Western industry's best-known saddle brands. Links: Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: - Adam Trenk, CEO, Genuine Billy Cook Saddles | Instagram
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Rebuilding a Western Legacy
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