PODCAST · business
Wisdom by WESA
by Horse Radio Network
The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!
Episodes
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Influencer Marketing, Can it Help You?
Influencer marketing can be a powerful tool for retailers but finding the right creator, setting expectations, negotiating deliverables, and measuring results can be challenging. Anne Hawkins of Lasso joins us to break down how retailers can build influencer partnerships that actually work. WESA...
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181: Rebuilding a Western Legacy
What does it really take to rebuild a heritage brand and keep it relevant for the next generation of horsemen and women? Adam Trenk, CEO of Genuine Billy Cook Saddles, joins us to share the behind-the-scenes story of rebuilding one of the Western industry's best-known saddle brands. Links: Hosts:...
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Running a Successful Tack Shop without Online Sales
Aiken Saddlery owner Amy Hebert joins Glenn on the WESA Retail Roundup to share how a long-established Aiken, South Carolina feed and tack business is stepping into the world of e-commerce. Amy talks about the history and growth of Aiken Saddlery, how 70% of their business is feed, hay, and...
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From the Outback to WESA
What happens when Australian country style meets the American Western market? Vanessa Challacombe of Little Spurs & Co. joins us to talk kids’ Western wear, going global, and what international brands can bring to U.S. retailers. Links: Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact:...
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Dressing the West
What does a classic Western man actually look like? Larry Bitterman of Frontier by Lawrence Scott has spent decades answering that question. From his years on the East Coast to building a Western clothing business in Los Angeles, Larry has seen the industry change firsthand. Links: Hosts…
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Dealing with Sales Reps Effectively
This episode features Sarah Wieand, a sales representative at Shires Equestrian with over a decade of industry experience, to discuss "Dealing with Sales Reps Effectively." The conversation explores the evolving role of sales reps in today’s rapidly changing technological landscape, focusing on…
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178: Built to Sell
We're joined by Clifford Hand, co-owner of Recherché Furnishings, to talk about turning everyday materials into products customers connect with, unique selling proposition and the unique brand name. Tune in now! Links: Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA...
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Financial Strategies Every Store Needs to Grow
Stop guessing your way through growth and start scaling with confidence! Join retail financial expert Christyne Gray, Founder of She Profits Now, for an eye-opening session designed specifically for independent retailers. Christyne reveals the high-impact financial strategies that transform...
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A Bit of Innovation
English and Western may ride differently, but great horsemanship speaks the same language. Tom Hall, Founder of EXCELIS Performance Systems and Equine Performance Systems and Sarfraz Mian, CEO of Neue Schule join us to talk about bit innovation, what both disciplines can learn from each other…
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Retail Roundup: Retail on the Road
What happens when you take your store directly to the customer? Wendy Winn shares how mobile retail, educational clinics, and personalized saddle fitting have helped build customer trust, drive sales, and create lasting relationships with riders across the country. Listen in.... WESA Retail…
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176: A Craft that Can’t be Automated
Every Montana Silversmiths buckle tells a story and every buckle passes through 26 sets of hands before it reaches its new owner. Montana Silversmiths’ CEO, Jade Opfer, joins us to talk about preserving craftsmanship in an AI-driven world, the people behind the products, and why a brand rooted in...
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Retail Roundup: Get Started in Private Label
Manufacturing consultant Jen Hegeman explores the essentials of white-label and private-label product development, providing actionable advice for brands navigating the complexities of launching their own product lines. WESA Retail Roundup June 25, 2026: Host: Glenn the Geek, Host of Horses in…
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From Ranch Roots to Retail Loyalty
For more than 40 years, Schaefer Outfitter has represented the grit, values, and traditions of the American West. What started with a need for better gear for working ranchers evolved into a beloved western brand with an incredibly loyal following. In this episode of Wisdom by WESA, Jason Smith...
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The Opportunity in the Dover Crash
Glenn sits down with Rose from Equus Now and Mary from Kerrits to unpack what the Dover Saddlery closures really mean for the equestrian retail industry. They explore how independent tack shops and small to mid-size manufacturers can turn Dover’s liquidation into opportunity through smarter...
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174: How Hamley’s Turned Retail into an Experience
From attending WESA as a buyer to building a multi-experience western destination, Hamley’s Western Store proves that retail can be immersive, profitable, and community-driven. In this episode, we talk with Katrina Eichner about what happens after WESA and how retailers can turn inventory…
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Where the Eyeballs Are
What actually makes shoppers stop scrolling, watch, and walk into a store? On this episode of Retail Roundup, we sit down with WESA videographer Chris Johnston of Truthful Studio to talk about the evolving world of video content for retailers. WESA Retail Roundup May 28, 2026: Host: Glenn the…
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Built for Retail
As Twisted X prepares to unveil major company news, we sit down to talk innovation, retailer relationships, and why the brand continues to double down on wholesale instead of going direct-to-consumer. From comfort technology to building retailer trust, this episode dives into what’s next for one…
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AI for Retailers
AI can not be ignored in any aspect of business. Jamie Samples of Yellow Barn Media shares how retailers should be using AI in their operations. WESA Retail Roundup May 14, 2026: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Jamie Samples of...
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172: The Art Behind Peyote Bird
How do you turn global artisan relationships into a standout retail experience? Amanda Alexander shares how Peyote Bird blends storytelling, sourcing, and smart curation to create collections that truly sell. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing...
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Inside Wei's Western Wear
From a single family store to a multi-location retail powerhouse, Nathan shares how Wei’s Western Wear blends tradition with modern marketing. We dive into trade shows, social media strategy, and bold ideas shaping the future of western retail. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen...
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Why Mental Health Matters in Equine Retail
This session explores how mental health shows up in-store and shares practical, approachable ways retailers can better support their teams and customers while staying true to the values of the western community. Listen in... WESA Retail Roundup April 16, 2026: Host: Glenn the Geek, Host of Horses...
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The Fringe Effect
From a South Dakota ranch to building Fringe Scarves into a must-have Western accessory brand, Jodi Hendrickson shares how grit, creativity, and storytelling shaped her journey. This episode dives into brand building, industry insight, and thinking beyond the traditional Western retail playbook....
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Juggling Life and Running a Retail Business
Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality...
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Kirbe Schnoor on Media, Partnerships & Building a Western Brand
From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this episode, she shares how to evaluate partnerships, grow meaningful connections, and create opportunities across Western media. Hosts: Jennifer...
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Big Brand Case Studies, Small Retail Takeaways
Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital...
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Reinventing the Saddle
From 3D-printed saddle trees to lightweight, waterproof synthetic materials, Abetta Saddles is redefining what modern riders expect from their tack. In this episode, we explore how innovation, international partnerships, and practicality have positioned Abetta as the #1 synthetic saddle brand....
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How In-Store Displays Drive Sales
We speak with One Source retail display expert Bill Bizeau about how smart in‑store displays—from boot and hat racks to end caps and corrugated fixtures—can boost sales for western, tack, and horse retailers. He covers how to grab shopper attention in seconds, avoid common display mistakes, work...
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167: The Making of a Lasting Retail Brand
From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the most respected names in Western retail. This episode is a masterclass in legacy branding, community-driven business, and staying relevant...
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Retail Sales Training and Upselling Ethically
Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to teach associates “what good looks like,” including how to handle the classic “I’m just looking” objection and use micro stories to build...
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166: From Crown to Community Manager
What happens when a rodeo ambassador steps behind the brand curtain? In this episode, we sit down with Kaelanne Quinonez of Corral Boots to talk about the leap from industry advocate to brand-side strategist and how storytelling, community, and WESA come together to shape what retailers see next....
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New Product Highlights from WESA January 2026
In this post WESA Trade Show episode Glenn highlights some of the new companies and products that he came across in Dallas. Listen in on these seven short interviews and you might find some new products that you can add to your store shelves. WESA Retail Roundup February 5, 2026: Host: Glenn the...
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A Family’s Legacy in Crafting Western Heritage
For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless...
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Inventory Management Software
In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack shop, a high-end apparel brand, or a mobile unit hitting the horse show circuit, your inventory is your biggest asset—or your biggest…
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What Smart Buyers Are Doing Differently in 2026
2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026. This roundtable is designed for retail buyers who want clarity, confidence, and a competitive edge in 2026. Listen in... WESA Retail…
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Re-release: Best of Wisdom by WESA 2025
In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Tune in! Hosts: Jennifer Hebert, Morgan Nicole Zipperlen...
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How Terry Larson Built a Retail Powerhouse
For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart...
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Celebrating 30 Years of Cowboy Hardware
We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for…
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Blending Craftsmanship and Modern Western Style
Lexi Hoagland of Lane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building partnerships, empowering women in the industry, and what’s next for retailers and trendsetters alike. Hosts: Jennifer Hebert, Morgan Nicole...
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Retail Roundup: Writing an Effective Survey
Today we focus on customer surveys. What works, what doesn’t. What types of questions should we be asking and how long should they be? Martha Brooke from Interaction Metrics breaks it all down for us. Listen in…. WESA Retail Roundup November 10, 2025: Host: Glenn the Geek, Host of Horses in the...
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Retail Roundup: Why Retailers Need to Think Like Content Creators in 2026
Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can harness social media storytelling, video trends, and creator-style content strategies to grow visibility, connect with customers, and boost...
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Ferrell Brand’s Stand Against Shortcuts
In this episode of On Wisdom by Wesa, we sit down with Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand, a men’s apparel label built on grit, integrity, and the refusal to accept shortcuts. Corbett and Jesse embody what it means to create work that…
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Retail Roundup: Fire Up Your Marketing
We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and...
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Retail Roundup: Merchandising Tips for Small Retailers
Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA, we’ll unpack small-footprint, high-impact tactics for every part of a retail store that turn browsers into customers. Listen in... WESA...
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Publishing, Partnerships, and the Future of Equine Media with John Lunn
In this episode of Wisdom by WESA, we sit down with John Lunn, Vice President of Morris Media Enthusiast Group and Chief Revenue Officer of the Nashville Stampede. With leadership across some of the most influential titles in outdoor and equine publishing, John brings a unique perspective on how...
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Retail Roundup: Navigating the Complexities of Bookkeeping for Small Businesses
In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper...
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The Young Founder’s Journey of Vaquero Outdoors
At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors.…
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Retail Roundup: How to use Visuals that Connect for Retail Success
We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg…
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Claire Porter’s Artistic Evolution
Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways...
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Retail Roundup: Easy Video Ideas for Busy Retailers
Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase...
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WESA’s Most Innovative Product Award Winner
Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor,...
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ABOUT THIS SHOW
The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!
HOSTED BY
Horse Radio Network
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Frequently Asked Questions
How many episodes does Wisdom by WESA have?
Wisdom by WESA currently has 233 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Wisdom by WESA about?
The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors...
How often does Wisdom by WESA release new episodes?
Wisdom by WESA publishes regularly with 233 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Wisdom by WESA?
You can listen to Wisdom by WESA on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Wisdom by WESA?
Wisdom by WESA is created and hosted by Horse Radio Network.
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